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California Tea House

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Try the california tea house difference you will know you have found the ultimate tea experience. we also want to introduce tea lovers to the amazing, untouched world of local we invite you to ‘sip into something comfortable’, complete that perfect day and enrich both body and soul as we become your neighborhood tea house. – PowerPoint PPT presentation

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Title: California Tea House


1
WHY IS TEAVANA CLOSING?
2
CONTENTS
  • Changing Trends
  • Tea is not coffee
  • Health-conscious drinkers
  • So why is Teavana closing?

3
CHANGING TRENDS
  • Tea lovers moved many steps forward, they no
    longer want heavily flavoured teas and mass
    market quality. Moreover, nowadays there are
    more online tea shops than regular brick and
    mortar shops, which makes it possible to
    provide higher quality tea for reasonable
    prices. Teas that were impossible to find outside
    of their place of origin a few years ago. This
    has been rapidly changing. 

4
TEA IS NOT COFFEE
  • Although many merchants used to sell tea and
    coffee together, those times are all gone. Back
    in the days when tea was brought to the West.
    But, people do get bored after many years of
    drinking the same old things. Every tea
    lover has almost the same path starting
    from teabags, moving to flavoured teas and
    then completely switching to pure leaf. Pure leaf
    was very difficult to find until a few years
    ago. Trends changed, and though many still do
    enjoy a good flavoured tea, they can be found for
    a much lower price.

5
HEALTH-CONSCIOUS DRINKERS
  • The organic trend might also explain this a bit
    further. Coffee is not considered a healthy drink
    (although it does have good benefits), while
    tea is all about health. I read one article in
    which author explained how she takes her own
    loose leaf tea and asks for a cup of hot water in
    Starbucks cafe so she can drink organic
    unflavoured tea while eating. Rarely anyone asks
    where their coffee is coming from, is it organic
    or fair trade.

6
SO WHY IS TEAVANA CLOSING?
  • All those reasons might explain why Teavana is
    not getting enough foot traffic. Tea consumers
    became more sophisticated, their
    taste changed as well as their quality. We
    believe both buying and drinking tea should be
    enjoyable and peaceful. California Tea House
    wants to offer you the best possible tea
    experience and organic, highest quality
    teas. We don't use any importers or third parties
    which makes it possible to have fair and lower
    prices for without compromising the quality.

7
THANK YOU
  • If you are looking for best products kindly
    visit us www.californiateahouse.com/tea-blo
    g/359_why-is- Teavana-closing
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