4 reasons why digital marketing is so popular

1
4 Reasons Why Digital Marketing Is So Popular
2

• The fast pace at which technology is changing as
  the digital industry progresses, means that
  marketing methods must change, and adapt
  themselves accordingly. New social media
  platforms emerge frequently, videos go viral, and
  more and more people expect to be able to access
  information from a wide range of devices while on
  the move.
• Resulting from this, companies are increasingly
  updating their marketing strategies to ensure
  that potential customers get the information that
  they need, from wherever they want to access it
  from. Digital marketing is now the most

3

• popular and widely used form of getting a message
  across, or selling a product, and here are 5 of
  the top reasons why it has become so popular
• Visitors/users can access so many more brands,
  companies and products
• With everything at the users fingertips, theyre
  able to browse more brands, companies and
  products than ever before. Instead of trolling
  through newspaper adverts or searching through
  telephone/shopping directories, they can simply
  tap in a product or brand name, and the
  information is right there to access instantly.

4

• 2. Digital marketing enables companies to better
  connect with their customers
• Customers love to rate products online and often
  seek to communicate with the company or service
  provider in the same way. A customer is far less
  likely to write a letter to a company (or even to
  pick up the phone) to complain about a product,
  state how much they like a product or ask a
  question, but being able to send a message in
  real time, and often get a response within 24
  hours, can help build a better and stronger
  relationship between buyer and seller.

5

• 3. Smaller brands/companies can use digital
  platforms to expand
• Large companies with greater funds at their
  disposal, can easily afford TV and/or print
  advertising campaigns, enabling them to reach a
  far wider audience. Smaller brands however, often
  dont have the funds for this type of
  advertising, but they can take full advantage of
  digital marketing and reach out to many potential
  customers via mobile platforms.

6

• 4. The digital marketplace is here to stay
• With the many advantages of digital marketing,
  its hard to imagine that it will lose its
  popularity anytime in the future. Ease of use,
  instant access to products and services, not to
  mention the ability to communicate directly with
  the seller, all point towards digital marketing
  being here to stay.
• While some digital platforms may change and
  technology is ever improving, this just means
  that marketing methods need to be adapted, rather
  than changed altogether the premise of digital
  marketing will remain the same.

7

• If your company has yet to take advantage of
  digital marketing, you could be missing out on a
  large sector of the buying community. To get your
  company up to speed, you could seek professional
  help, and let the digital marketing experts set
  you up and begin working on your digital
  branding.
• Digital-Marketing-Course.org is an initiative to
  educate Indian students on digital marketing
  career path. Whether you want to know scope of
  digital marketing in india or advantages of
  digital marketing over traditional marketing or
  looking for a comprehensive guide on digital
  marketing course, career, jobs, etc., this
  website is a must visit.