Title: Different Ways Social Media Marketing Helps Small Businesses
1SOAPMEDIA
2Different Ways Social Media Marketing Helps Small
Businesses
- No matter how high the quality and how affordable
your products or services are, or perhaps how
nice looking your website is if no one finds you
it would be just useless. Through social media
marketing or SMM and search engine marketing or
SEM, you can enhance your online presence and let
people find you through search engines and social
media. - New responsive and mobile friendly website?
Check. Nice web design? Check. High-quality
products or services with competitive price
range? Check. Organic website visitors? Oh wait,
do I need that? - These are just among the many questions that new
small retail stores and businesses have. Do you
really need website visitors? The quick answer to
this question is yes. Of course, you need people
to visit your online store in order to sell your
products or services. Not just any random people
but the right people. Meaning, visitors who are
likely to turn into a customer.
3But how can you encourage people to visit your
website and how can they find you? Well, this is
where social media marketing or SMM and search
engine marketing or SEM comes in. But how can
social media help your new small business?
4Social media marketing helps enhance your online
presence
- You need people to find you in order for them to
visit your website or your page. One way of
enhancing your online presence is through social
media marketing. Social media has continued to
become one of the most powerful tools for
businesses to get attention and to reach out to
their target audience.
5Social media marketing gives small businesses a
chance to compete against bigger companies
For small and new businesses who still can't
afford to invest in an all out internet marketing
campaign due to budget restrictions, social media
gives them the chance to compete with more known
and established brands in the industry. Social
media platforms offer various affordable ways for
businesses to market and advertise their brands.
With just a few dollars a day or month, you can
already get your brand seen by your target
audience. Not to mention, using and maintaining a
social media account or page is free.
6Social media provides more targeted audience
- The good thing about social media platforms is
they give you the opportunity to reach a more
targeted audience and to get your business seen
by the right people. You can target your audience
based on their age, gender, country of origin,
interest and more.
7Social media helps you build strong customer
relationship
People love it when you exert effort to reach out
to them not only to market your products but also
to interact with them. Interacting with your
prospect, current, and past clients allow them to
feel that you care for them and that they are
important to you. Through social media, you can
conveniently provide new updates about your
products to your target market, provide customer
service, and personally answer inquiries or
questions.
8Social media impacts your website's ranking in
search results
- Google now considers social media signals as
among the major factors for ranking a website in
the search results. Search engines now look into
the kind and quality of content you share on your
social media pages when ranking your page.
Sharing relevant, engaging, and educational
articles, videos, images, and other forms of
content as well as keeping your brand's presence
alive across various social media platforms can
help you build domain authority and enhance your
organic search rankings.
9Not all social media platforms are appropriate
for the type of business you have. Choose wisely
the one that you think can be effective for your
business. The major players today are YouTube,
LinkedIn, Pinterest, Facebook, and Twitter. You
can also get some SEO services in Ottawa to
further boost your online presence and search
rankings.
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