BI for eCommerce, the Force a Few Dare Ignore! - PowerPoint PPT Presentation
Title:
BI for eCommerce, the Force a Few Dare Ignore!
Description:
Accessible real-time knowledge of the ongoings goes a long way for eCommerce solutions. Right from the large eCommerce giants like to the smallest players of the game, the key to survival in the online world is intelligence. A sure way of prompting faster decisions for competitive advantages, makes business intelligence services a critical factor in the success of the business. Read more at: – PowerPoint PPT presentation
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Title: BI for eCommerce, the Force a Few Dare Ignore!
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BI for eCommerce
- the Force a Few Dare Ignore!
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BI for decisions
- The key to survival in the online world is
intelligence. - BI reporting plays a vital role for enterprises
reliant on technology for decision making.
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BI Approaches for eCommerce
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Continuous Data Intelligence
- The constant B2C and B2B interactions are
instrumental in generating very important data
continuously. - Smart reports dashboards drill downs to keep
the KPIs under constant check.
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Increasing visibilities for eCommerce with KPIs
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KPIs for Marketing
- Product reviews tracking
- Brand or display advertising clicks
- Website Traffic
- Unique visitors Vs returning visitors
- Time spent on site
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KPIs for Sales
- Sales with appropriate drill downs
- Basket size observations
- Conversion rates
- Shopping cart abandonment rates
- Market share analysis
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Customer Relationships KPIs
- Customer interaction analysis
- Complaint resolution measures
- Feedback vs action reports
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BI facilitating eCommerce
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A complete turnaround
- Represent the performance products and services
and predict the trends. - Generate Reports for various stakeholders like
Investors, Partners Governments.
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At the end of a good read
- The trend for eCom is certainly BI Analytics.
- Giants like Amazon, eBay other enterprises use
BI solutions with an intent to build a strong
customer base.
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