5 Reasons Why Your Business Needs to Be Socially Responsible By Media Junkies - PowerPoint PPT Presentation

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5 Reasons Why Your Business Needs to Be Socially Responsible By Media Junkies

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Title: 5 Reasons Why Your Business Needs to Be Socially Responsible By Media Junkies


1
5 Reasons Why Your Business Needs to Be Socially
Responsible
It is a given fact that giving back is good for
businesses. I dont mean distributing your
profits to people you meet on the street Im
talking about Corporate Social Responsibility.
Big corporations know this and are aware of the
returns they get from being socially responsible.
What they do for and how they stand in the
community, are discussed whenever they meet their
big bosses.
2
Examples of Social Responsibility Initiatives
If social responsibility does not refer to
sharing your piece of the pie to the public, how
do you do it? You can come up with initiatives
that your market can identify with. These
initiatives should be relevant to your business
and not just anything you pull out of a box. The
goal is to create an image that your company is
not all about the profit. You recognise that your
role in the community goes beyond selling the
product or service that drives your
business. Here are some examples  
  • There are optical clinics that collect used
    prescription glasses that they can give to those
    who cannot afford to buy one.
  • A bookstore may collect used books and donate the
    same to public libraries. They may also hold
    literacy classes to impoverished children who
    cannot go to school.
  • There are salons who hold haircutting classes in
    disadvantaged communities. Through these classes,
    their graduates earn skills that can get them
    gainfully employed.
  • A diving school may hold clean up drives under
    the sea. This way, they train not just good
    divers but environmentally-conscious ones too.

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Why Be Socially Responsible?
1. Buying into a brand is different from buying a
brand The consumers we have now, more
particularly the millennial, do not just buy a
brand. Spending their money should foster an
emotional connection with the seller. Most of you
have heard stories of celebrities getting dropped
by brands whenever they do or say something
controversial. There are statements and actions
that turnoff certain parts of the population and
if you are selling a product, you do not want to
cross anyones toes. Consumers now are more
logical. They look beyond what youre selling.
They will also consider how you, as a company,
relate with the community. This will establish an
emotional connection that can lead to consumer
loyalty.
4
2. Giving back is good for both PR and SEO Good
deeds done to the society is not just good PR, it
is good for SEO as well. Earned media is a
valuable currency is this day of SEO. When
credible media outlets mention your events or
good deeds, they can direct their readers via a
link to your website and help you gain authority.
The more media links you get, the higher your
authority goes up and the more Google will trust
you.
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3. Its good for your social media image Its
true that social media likes and shares have no
effect on your SEO but sharing your activities on
social media is good publicity nonetheless.
Followers may share your posts and this is the
cyber word-of-mouth that can introduce your brand
to new people.
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4. Your employees will love you Who doesnt
want to be associated with a well-loved company?
If you are a socially-responsible corporation who
is loved by the community, your employees will
take pride being associated with you. When you
have happy workers, they stay with you. We invest
in the employees we want to keep through training
them and paying them well. We do this with the
hope that they stay with us and deliver. For as
long as we treat our employees well and we keep a
good image, our investment in human resources
will yield profit.
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5. Consumers will buy more from you A good
image in the society will make you attractive to
buyers. Consumers look at your brands social
purpose when making their purchasing decisions.
Your focus should not just be on how good your
product is. It should also look at how good your
relationship is with your market.
FOR MORE INFO VISIT US HERE https//mediajunkies
.com.au
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