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Chiropractic Coaching: How to Find a Chiropractic Coach


At Marshfield Chiropractic our mission is to improve the quality of life by improving your health from the inside-out. We know that health is so much more than just not feeling pain. We strive to have our patients reach their fullest health and wellness potential. Marshfield Chiropractic and Wellness 1020 Plain St., Ste 140 Marshfield, MA 02050 781-834-7300 – PowerPoint PPT presentation

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Title: Chiropractic Coaching: How to Find a Chiropractic Coach

Chiropractic Coaching How to Find a Chiropractic
Coach Any business owner can attest to the fact
that there are times when you need to find some
help. This can be particularly true in the field
of chiropractic because most chiropractic offices
are run by chiropractors-most of whom have no
business training or experience.
Let's face it, chiropractic college does not
prepare its graduates for owning a business. This
is not a negative statement against chiropractic
schools, because the job of a chiropractic school
is to prepare its graduates to be doctors of
chiropractic, not necessarily business owners. It
just so happens that most chiropractors work in
private practice and therefore, if they own the
clinic, they must also wear the hat of business
owner. This is the reason we find so many
chiropractors hiring chiropractic coaching such
as business consultants, or practice mentors-not
because they are struggling with their hat as the
doctor, but because they are struggling with
their hat as business owner. If you give this
some thought, nearly every pro athlete has their
own coach to help maximize their talent, so
chiropractic coaching can be viewed in the same
perspective to maximize your talent. So, how do
you find the right help that will fit your needs?
Well, although there may not be a perfect way to
find the right chiropractic coaching help, there
certainly ARE very specific actions you can take
to find the right consultant for
you. Chiropractic Coaching Check-up First, it is
helpful to realize that almost every chiropractic
consultant out there has successful clients.
This is due, in part, because, there are some
chiropractors that will be relatively success no
matter what chiropractic coaching consultant
they use. This same doctor who you might consider
"successful" may also do a heck of a lot better
if he had the help of a different chiropractic
coaching consultant. So, the fact that a
consultant tells you about a client that they
have who has a big practice may not mean that
you'll also do well with their program. You'd
also want to find out how that client was doing
prior to joining the chiropractic coaching
program. Nonetheless, realize that a few big
hitters mean little. What you'd want to see is a
general trend of success from a majority of
clients. One of the first things to check into
when investigating a chiropractic coaching
company is what exactly are they going for as an
end product of their program. Some consultants
specialize in a specific area,
such as marketing, or insurance billing. If the
chiropractic coaching consultant you are
considering is a specialist in one area, you'll
want to make sure that they specialize in an area
where you want help. Secondly, with regard to the
end product of their chiropractic coaching
program, you'll want to see what kind of office
their program creates. For example, some coaching
programs are geared to create a cash practice,
others an insurance practice, while other
programs create an owner doctor centered practice
that is personality driven-compared to another
program which creates a staff driven office. You
may or may not want any of these types of
practices. Therefore, be sure to determine
exactly what kind of office you will end up with
if you do the program.
A look around the chiropractic coaching world
today reveals the fact that most chiropractic
coaching consultants focus on "head space" or
philosophy, marketing, insurance billing, or
niche practice (such as decompression, etc).
There are a few consultants who offer a wider
range of help, and quite a few that claim to
offer a wider range, but fail to deliver. None of
these consultants are wrong to deliver only a
specialized area, but you must know what you need
and what they offer before making a
commitment. The best method to use when looking
to determine what a practice looks like once a
chiropractic coaching program is implemented is
to speak with current or past clients that have
used that program. You can ask the consultant
for names and phone numbers of current or past
clients and they will most likely give them to
you. Specifically, you want to speak with
successful clients. The reason you want to speak
to successful clients is because those are the
people who obviously benefited from the program.
This means that those clients must have utilized
the program, and probably implemented the
material that they learned. Assuming that you
plan to implement the material that you learn,
these are the type of people you want to talk
to. Sometimes when a chiropractor is looking to
speak with past clients of a chiropractic
coaching consultant, they try to find an unhappy
former client. The strange logic used in this
case is that the doctor wants to "hear both
sides of the story" or "wants to see what an
unsuccessful client has to say about the
program." The reason this is not logical, or
helpful, is two-fold.
First of all, obviously someone who did not do
well with a chiropractic coaching consultant is
not likely to say anything positive. So why
bother calling, you know what the answer will be.
Even if an objective view of the situation
reveals that the reason the client did not do
well was that the client never implemented any
part of the program, it might be 1 in 100 people
that could actually confess that fact. The other
99 out of 100 would blame the company. Secondly,
if a chiropractic coaching company has many
successful clients that attribute their success
to the program and this can be verified by
speaking directly with those clients, then any
unsuccessful clients probably failed to apply
some aspect of the program, or ran into some
unique problem either personally or in practice
which they failed to overcome. The point is that
a chiropractic consultant that gives bad advice
which doesn't work would soon find itself out of
business. Therefore, if you find a company which
has a long track record of many happy,
successful clients who recommend the program,
then you can be fairly certain that some aspect
of what that consultant teaches must have been
very helpful to those clients. Implement your
Chiropractic Coaching Strategy Once you have
chosen the chiropractic coaching consultant that
fits your needs, be sure to implement the
strategies that you learn. Of course, you must do
your due diligence with regard to making sure
that any procedure changes, or marketing
strategies, etc are, in fact, legal where you
practice-- and, you may find that you need to
tweak some things to make them legal. However,
those things are usually few and far
between. Make the commitment to yourself to use
the material that your chiropractic coaching
consultant gives you to help build the practice
of your dreams. The world needs more successful,
affluent chiropractors. If you deliver a health
care service that you believe in, than why not
share it with more of the world! When you
succeed, the chiropractic profession succeeds,
and more patients get to live healthier lives.
There's nothing better than that and chiropractic
coaching can help you achieve more of that and
faster than just learning from trial and error!
Contact Information Marshfield Chiropractic and
Wellness 1020 Plain St., Ste 140 Marshfield, MA
02050 781-834-7300