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How WordPress Website Is Effective For Small Businesses?

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WordPress development company shows effective SEO ways to boost website's of small businesses. Check out these ways and implement on youw website – PowerPoint PPT presentation

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Title: How WordPress Website Is Effective For Small Businesses?


1
WordPress Website
  • Effective SEO Ways For Small Business

2
Why WordPress?
  • Hope you know that WordPress is the most popular
    content management platform.
  • However, we are sure there must be certain
    questions in your mind. For eg.
  • Why people recommend it?
  • Does it has any limitation?
  • Is it good enough to be final choice?

WordPress development company India
3
Reasons To Choose ?
  • Free Open Source
  • According to Google 99 SEO friendly
  • Easy to use
  • Easy to customize
  • Large community helps in troubleshooting
  • Secure platform
  • Supports Multimedia
  • Easily integrated with any app/service

WordPress development company India
4
Which Type Of Site Made?
  • Ecommerce website
  • Blogging site
  • Video website
  • Membership site
  • Service/Appointment booking website
  • Directory website
  • Classified website
  • Question-Answer Forum site

WordPress development company India
5
Effective SEO Ways
  • WordPress Theme
  • Meta Tags
  • Post/Page Cache
  • Social Sharing
  • Contents Quality
  • Robots.txt File
  • Set Post Excerpts
  • Set Custom URLs
  • Page/Post Redirection
  • Image Alt Tags
  • Analytics
  • Business Pages On Social Media Sites

WordPress development company India
6
WordPress Theme
  • Selecting your business niche related theme is
    quite a difficult task.
  • Despite of having so many free themes, there are
    certain limitations.
  • In case, if you want to use all the
    functionalities, then you have to buy pro
    version.
  • So, its better to hire WordPress development
    company create theme as per your requirement.

WordPress development company India
7
Meta Tags
  • WordPress has lot of free plugins to set meta
    data.
  • You can set custom Title and Description for each
    page and post
  • Use plugins like
  • All in one SEO pack
  • WordPress SEO by Yoast

WordPress development company India
8
Post/Page Cache
  • It improves user experience
  • Enhances the websites performance
  • Reduce downloading time via CDN integration
  • Compatible with shared hosting dedicated
    servers
  • AMP SSL support

WordPress development company India
9
Social Sharing
  • Add social media sharing plugins like Add This
  • Increase engagement on most popular social
    networks with native social buttons.
  • You can choose from 200 share buttons or
    personalize them for individual visitors

WordPress development company India
10
Contents Quality
  • Most of the sites offer content related to the
    product or service
  • Try to prepare and present user centric quality
    content.
  • User engagement is necessary to build trust on
    brand name through testimonials, comments, etc.

WordPress development company India
11
Robots.txt File
  • WordPress developers must create robots.txt file
    in such manner that crawler does not enter in
    your websites folders like
  • Cgi-bin
  • Wp-admin
  • Wp-content
  • Category
  • So there is no chance of duplicate pages.

WordPress development company India
12
Set Post Excerpts
  • WordPress developers can configure blogs landing
    page category wise
  • These pages show only post excerpts

WordPress development company India
13
Set Post Excerpts
Category
WordPress development company India
14
Set Custom URLs
  • By default, whenever you create new page or post,
    WordPress set number for that page or post.
  • You can change that from Permalink Settings.
  • You can set post title in URL

WordPress development company India
15
Set Custom URLs
WordPress development company India
16
Post/Page Redirection
  • 404 error monitoring - captures a log of 404
    errors and allows you to easily map these to 301
    redirects.
  • Automatically add a 301 redirection when a posts
    URL changes
  • Apache .htaccess is not required works entirely
    inside WordPress

WordPress development company India
17
Post/Page Redirection
WordPress development company India
18
Image ATL Tags
  • Each page or post must have at least one image
    related to content.
  • Give ALT tag to that image. It will provide a
    clear text alternative of the image for screen
    reader users

WordPress development company India
19
Analytics
  • Add Google analytics code on each page of website
    to track the user flow.
  • Verify that Analytics code with Google webmaster

WordPress development company India
20
Business Pages On Social Media
  • To get exposure, you must create profile or page
    on well-known social media sites like Twitter,
    Facebook, LinkedIn, Google. For eg

Twitter - https//twitter.com/etatvasoft Google
plus - https//plus.google.com/1054012265320413035
12 LinkedIn - https//www.linkedin.com/in/etatvaso
ft
WordPress development company India
21
Contact us
  • If you have any website based on WordPress
    platform and having problem url redirection or
    analytic code, then contact our WordPress
    developers at eTatvaSoft
  • info_at_etatvasoft.com
  • We will solve your queries on immediate basis.

WordPress development company India
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