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10 Trends Shaping the Future of Conferencing Services


With the video conferencing technology developing, video conferencing service is getting more and more popular. But, what is the trend of it? – PowerPoint PPT presentation

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Title: 10 Trends Shaping the Future of Conferencing Services

Frost Sullivan recently released a report
detailing the rapid growth rate of
video conferencing services in Latin America.
Based on their report the conferencing services
market is estimated to grow by 23 in the next
seven years (2014-2021), this will ultimately
account for 138.6 million in annual revenues.
The exponential growth will be spurred by high
growth rates in visual communications and
collaboration, growth of virtual teams, cost
reduction and productivity enhancements.
In this regard, ezTalks, your preferred online
meetings, training and webinars
solutions provider, has compiled a comprehensive
list on the leading trends in the industry.
Not only are these the most popular trends but
also the trends with most impact. The list is
based on research conducted on more than 20 of
the leading conferencing-services providers. 1.
User Experience is Key Long gone are the days
when only tech-savvy individuals could operate
the latest technology. Simpler and more
aesthetically pleasing interfaces are now a key
factor for virtual teams before they agree to
acquire a web conferencing service. A
more-intuitive user experience is now more
important than ever and will continue to be a
major consideration. Video and audio
conferencing tools should be well designed to
meet the needs of the end user enabling even
novices to adapt easily to the technology.
  • Mobile-First Strategies are Coming of Age
  • The emergence of powerful, affordable and
    reliable smart phones has shifted the attention
    of the entire world towards mobile. Web
    conferencing services have not been left behind.
    Some conferencing service providers have reported
    that mobile conferencing apps account for 60 of
    their customer base this gives a clear indication
    that the Smartphone revolution should not be
    taken lightly and will continue to drive the
    growth of video and audio conferencing services.
  • Company-Wide Conferencing
  • Firms are now actively deploying video and audio
    conferencing services for their entire
    workforce. The growth of this trend is attributed
    to active-host and full-deployment models and
    affordability of the service. This trend will
    only continue to grow as more and more companies
    realize the benefits of conferencing services.
  • VolP is Replacing PSTN
  • The traditional PSTN networks have served us well
    but VolP is increasingly becoming the go-to
    solution for conferencing calls. This is a
    natural transition and the growth of VolP
    traffic is expected to lower the average selling
    prices in the years to come.
  • Web Conferencing is becoming a Collaborative
  • Enabling collaboration online is one of the
    strengths of web conferencing. Firms are finally
    coming to appreciate the ability to create an
    affordable work space online that previously
    required members to travel in order to
    collaborate. An example is the Cisco Spark which
    has made it possible for team members to share
    content, leave notes and host meetings online.
  • Firms are using Multiple Conferencing Solutions
  • The growth of conferencing services has led to
    the innovation of various audio, video, file
    sharing and collaborative solutions,
    unfortunately or fortunately these services are
    offered by different providers. This has led to
    firms using multiple conferencing providers

  • at a time The growing trend has led to confusion
    and some disorganization but has
  • enabled the smaller players in the industry to
  • Visual Conferencing Continues to Grow
  • High-quality visual conferencing and the networks
    to support it on an array of devices have
    enabled the rapid growth of video. In addition,
    the increased number of millennials in the
    workplace and affordability of video conferencing
    solutions have helped the business world
    overcome the fear of being on camera.
  • Content Management is the Future
  • Managing audio and video recordings, file sharing
    and the collaborative work space is the next big
    step that conferencing services have to take in
    order to further mature their products. This
    will be made easier with the parallel a similarly
    accelerated growth of cloud computing.
    Conferencing services should be able to make
    information searchable, digestible and readily
  • Conferencing Minutes are Now Sold in Bundles
  • On-premise and hosted Unified Communications
    Collaboration (UCC) bundles are now
    incorporating audio and visual capabilities.
    Enterprise communication vendors such as
    Microsoft have streamlined their packages and are
    starting to offer products within UCC
    entry-level bundles. This will ultimately keep
    reducing the cost of conferencing services
    enabling smaller firms to get involved.
  • Hosted Video is Becoming Mainstream
  • Traditional video conferencing is steadily
    transitioning to the desktop and Smartphone.
    This factor in addition to more firms adopting an
    open space work place has led to ad- hoc
    meetings. Hosted video will is expected to keep
    growing as more and more organizations realize
    that cloud computing and conferencing solutions
    can bridge the gap between them and large
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