Swedish Luxury Eyewear: A fashion trend becoming a necessity of Swedish life: Ken Research - PowerPoint PPT Presentation


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Swedish Luxury Eyewear: A fashion trend becoming a necessity of Swedish life: Ken Research


Sweden report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. – PowerPoint PPT presentation

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Title: Swedish Luxury Eyewear: A fashion trend becoming a necessity of Swedish life: Ken Research

Swedish Luxury Eyewear A fashion trend becoming
a necessity of Swedish life Ken Research
The Sweden Luxury Eyewear market has seen some
significant growth in past few years. For Swedes,
sunglasses has become necessary have fashion
accessory and this has resulted in an exponential
growth of the luxury eyewear, and especially the
luxury sunglasses market in Sweden. Most of the
consumers have become more design and brand
oriented and therefore, they are ready to spend
more amount of money for better quality
sunglasses from an established brand.
In Sweden, luxury sunglasses saw a robust growth
of 6 in 2016. This growth is because of two
major reasons. One is, previously there used to
be only seasonal demand for sunglasses. But now,
Swedish customers buy sunglasses throughout the
year. Second, in Swedish market, daily disposable
lenses are one of the primary volume and value
growth drivers of Swedish Luxury Eyewear market.
The development to efficient and cost effective
daily disposable lenses is driving the growth
further. The Swedish eyewear market is pretty
mature. The players are segmented by the product
category. In contact lenses, there are only few
multinational players and competition is very
less. In spectacles, market is heavily segmented
and there is a lot of competition. The domestic
players mostly dominate the spectacles market.
Scandinavian Eyewear AB is the largest domestic
eyewear manufacturer and is the market leader in
Swedish luxury eyewear market.
  • According to the market research report "Luxury
    Eyewear in Sweden", specialist stores and other
    optical stores lead the distribution channel for
    Swedish luxury eyewear market. For contact
    lenses, internet is seeing some growth and many
    customers order contact lenses from internet
    because of quick and reliable delivery. But when
    it comes to spectacles and sunglasses, Swedish
    people prefer walking into a physical store to
    buy the product.
  • Although the Swedish economy is expected to grow
    and income levels are expected to rise, still the
    luxury eyewear of Sweden is not expected to grow,
    in terms of revenue, significantly because of
    intense price war amongst market players. But in
    terms of volume, the retail stores are expected
    to see some robust growth as a new Swedish
    legislation is expected to pass which will make
    an eye test mandatory for anyone who is of age
    45 years and above and wants to get his/her
    driving license renewed.

Key Topics Covered in the Report Sweden Luxury
Eyewear Market Research Report Sweden Luxury
Eyewear Market Size Sweden Luxury Eyewear
Market Sweden Luxury Eyewear Trade Market Sweden
Luxury Eyewear Production Output Sweden Luxury
Eyewear Import Volume Sweden Luxury Eyewear
Export Volume Sweden Luxury Eyewear Market Future
Outlook Sweden Luxury Eyewear Market
Competition Sweden Luxury Eyewear Retail
Market Sweden Luxury Eyewear Market Growth
Rate Sweden Sunglasses Market Research Sweden
Contact Lenses Market Research
  • For further reading, please refer to the link
    mentioned below
  • https//www.kenresearch.com/consumer-products-and-
  • Related Reports
  • https//www.kenresearch.com/consumer-products-and-
  • https//www.kenresearch.com/consumer-products-and-
  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • query_at_kenresearch.com
  • 91-124-4230204

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