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China Luxury Jewellery Market competition,Imitation Jewellery market China,China Luxury Jewellery Trade Market

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Get Ken Research latest Report on China Luxury Jewellery Market Research which Covers China Luxury Jewellery Market competition ,Imitation Jewellery market China,Precious Jewellery Market China,China Luxury Jewellery Market Share,China Luxury Jewellery Market analysis,China Luxury Jewellery Market Projections – PowerPoint PPT presentation

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Title: China Luxury Jewellery Market competition,Imitation Jewellery market China,China Luxury Jewellery Trade Market


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Increasing Demand for Wedding Jewellery in China
Ken Research
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In 2016, even after the downfall in the global
market in China, still there was growth in demand
for luxury jewellery in China at more affordable
prices. There is consist in demand for wedding
related items in terms of luxury fine jewellery
and it maintains the sale of diamond, gold
jewellery and couple rings. In addition, the same
year, people were encouraged to buy gold
jewellery to store them because of strengthening
of international gold price. According to the
market research report "Luxury Jewellery in
China", with the share value of 6 in 2016, the
Chow Tai Fook jewellery group limited was
registered with the leading position in the
country. To meet the demand for Chinas baby
boomers and wedding jewellery, there was a launch
of perfect love collection in 2015, which led to
increase in sales of Chow Tai Fook.
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It has launched many designs and variety of
separated collection and named it soul love
collection and bridal collection. It has
customized jewellery design services for wedding.
In mainland China the company has opened a
marriage specialist store within which 80 of
products have been sold out. It is expected
that, there will be more emphases on personalized
design by China leading Jewellery Company.
Nowadays, traditional designs and generic design
are not so much preferred by youngsters and other
people as well because individually being more
highlighted in China. For wedding rings, special
customized jewellery is largely embraced.
Blovers, allows the couple to participate
personally in the ordering, designing process
based on looking back to their love story, and it
is considered as a wedding ring customization
specialist for exclusive wedding rings.
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The jewellery market in China is much better than
the watch market. China jewellery has seen a
growth of 22 from 2009 to 2015 and will a growth
in future as well. Jewellery is the retail based
market which have brand distribution within its
stores. There are various reasons for rising
growth in jewellery sector in China. Increase in
disposable income, which has led to higher
purchasing power, enables the consumer to demand
more luxury jewellery. Urbanization in China has
also led to increase in sales of luxury jewellery
from a decade. Branded companies have changed
their branding strategy as well as their public
offering to capture growth in market and in
future years.
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Despite of branded companies like Cartier and
Tiffany with the biggest foreign names, there is
still increase in homegrown houses, which
provides Chinese jewels to Chinese consumers.
There are many luxury jewellery brands, which
have entered Chinese market with WeChat.
Recently, there is a limited addition of pink
gold by Bulgari and flash sales of Valentines
Day festival by Divass Dream. There is
development of marketing and customer service
activities on WeChat by many companies. Within a
month there was a sold out of product range of
Bulgari. In China WeChat is handiest by massive
population as it provides many features. Not only
luxury jewellery brands, also the affordable
jewellery get help from joining WeChat.
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  • For further reading click on the link below
  • https//www.kenresearch.com/consumer-products-and-
    retail/luxury-goods/luxury-jewellery-china/112257-
    95.html
  • Related reports
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    Countries, Type and Application, Forecast to 2022
  • Global Luxury Bag Market by Manufacturers,
    Countries, Type and Application, Forecast to 2022
  • Contact UsKen ResearchAnkur Gupta, Head
    Marketing CommunicationsAnkur_at_kenresearch.com
    91-9015378249

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