Baby and Child-Specific Products Market in Kenya Forecasts to 2021

1
Baby and Child-Specific Products Market in Kenya
Forecasts to 2021
2
Summary
In Kenya, population growth and growth of the
mid-income segment of the population with
increased levels of disposable incomes continued
to drive growth in 2016. In addition, heightened
marketing activities such as in-store
advertisements continued to boost volume growth
in this category in 2016. Throughout the year,
manufacturers such as Farmasi and PZ Cussons East
Africa attached baby wipes as free gifts to their
pioneer brands, which subsequently boosted
product awareness. The growing popularity of
shopping centres in major urban centres provide a
conducive environment for supermarkets and shops
to open up more outlets with an objective of
reaching out to a higher number of consumers
across the country.
3
Baby and Child-specific Products in Kenya report
offers a comprehensive guide to the size and
shape of the market at a national level. It
provides the latest retail sales data 2012-2016,
allowing you to identify the sectors driving
growth. Forecasts to 2021 illustrate how the
market is set to change.
4
(No Transcript)
5
Product coverage

• Baby and Child-specific Hair Care,
• Baby and Child-specific Skin Care,
• Baby and Child-specific Sun Care,
• Baby and Child-specific Toiletries,
• Baby Wipes,
• Medicated Baby and Child-specific Products,
• Nappy (Diaper) Rash Treatments.

6
Data coverage

• market sizes (historic and forecasts),
• company shares,
• brand shares and distribution data.
• Why buy this report?
• Get a detailed picture of the Baby and
  Child-specific Products market
• Pinpoint growth sectors and identify factors
  driving change
• Understand the competitive environment, the
  markets major players and leading brands.

7
Related Report

• Baby and Child-Specific Products in Tunisia
• Baby and Child-Specific Products in Algeria
• Baby and Child-Specific Products in Morocco
• Baby and Child-Specific Products in Hong Kong,
  China
• Baby and Child-Specific Products in the
  Netherlands

8
Full Report
Baby and Child-Specific Products Market in Kenya
Forecasts to 2021
Contact us at Bharat Book Bureau Tel 91 22
27810772 / 27810773 Email poonam_at_bharatbook.co Ou
r Blog https//www.bharatbook.com/blog/ Twitter
https//twitter.com/researchbook Facebook
https//www.facebook.com/BharatBook3B LinkedIn
http//www.linkedin.com/company/bharat-book-bureau