7 Tips for Creating Better In-app Surveys

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Introduction
Mobile App Surveys can effectively collect
consumer data that can be used for quantifying
user opinion and developing user engagement
strategy. Actively running surveys is an easy way
to gain a pulse on user experience, get feedback
on app features and understand why a feature
isnt being used.   While your app and website
usually gather a wide range of data, the raw
numerical data doesnt offer much contextual
information that contains more detailed
subjective opinions that would inform sound
business decisions. Surveys can reveal the why
behind the consumer data. If you plan to create
surveys, take a look at these 6 best practices
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1. Segment the Pool
If you want to find out the user experience of
one new feature, then only target the ones that
just used that new feature. Timing is critical
here you will get the most intuitive and genuine
answers immediately after the users used the
feature for the first time.   Dont annoy the
users who never responded during the previous
surveys. If you keep pushing them to fill out
your surveys, you will also give them a reason to
delete your app.
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2. Determine Your Questions
Think about one most critical question that you
hope to get the answer with your survey results.
In this way, you will ensure that you dont ask
too many unnecessary and irrelevant questions and
keep your survey concise.
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3. Be Result-Oriented
When formulating your questions, dont be afraid
of digging in as far as you could. Take a look at
each question and imagine what potential answers
will be. If you can come up with more follow-up
questions based on the answers, it means that you
might need to dive deeper.
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4. Keep It Simple
Keep it short. A common pitfall is letting your
urge of gathering as much data within one
survey. Value your users time by presenting no
more than15 questions. If a survey is considered
as too long with too many open-ended questions,
they will be answered in a haphazard manner. When
users get frustrated by the length of a survey,
the value of the answer they give will diminish.
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5. One Question at a Time
Besides the length, keep the individual question
simple and concise. Since you dont want to make
the length epically long, you might just want to
focus on one goal for the survey. You can steal
the swipe right for yes idea from dating app
Tinder, making the most of the mobile-specific
gestures.
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6. Personalize It
Just like how you personalize your email
campaigns, dont simply display a thank you
note when the survey is completed. Appreciate the
respondents time and tell them that their
opinion is valued. You can show your appreciation
by offering a genuine thank you note or giving
out incentives.
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7. Have Fun With It
Taking a survey is also considered as part of
your users overall experience with your app. So
why dont you enhance the experience and add in
more interactions with surveys?   If youre using
event-based targeting, seek out mobile moments in
the customer journey when your users have
stronger emotions. Focusing on these moments
allows you to point-cut into a single part of the
experience and can lead to more actionable
results if the feedback directly associates with
the point of engagement.
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Thank You
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