Lager Market Growth Outlook with Industry Review And Forecasts

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Lager Market Analysis, Application trends,
Forecast to 2024 Global Market Insights Inc.
Fuel Cell Market size worth 25.5bn by 2024
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Regional Analysis of Lager Market

• North America, dominated by the U.S. lager market
  is expected to grow significantly owing to high
  consumption of both standard beer and premium
  beer among young population between 18 to 21
  years old. Rapid urbanization and globalization
  in the region has changed the outlook of the
  industry. Lager market is emerging vigorously
  with growing number of bars restaurants and
  nightclubs in the region. New competitors with
  advanced brewing techniques introducing
  innovative beers will further change the position
  of lager market.
• Europe lager market is the fastest growing region
  due to their tradition of consuming alcohol in
  the region. The most critical factor for upsurge
  in demand for beer is health benefits associated
  with it. Some known benefits are reducing
  cholesterol and diabetes, keeping kidneys
  healthy, strengthening the bones and decreasing
  cardiac risks. Beer is an alcoholic luxury drink
  and is much preferred beverage in several
  European countries including Germany, Italy,
  Russia and France.
• Asia-Pacific is anticipated to be the fastest
  growing region for lager market due to rapid
  industrialization and development. Growing young
  population and increasing disposable income in
  emerging economies including India and China has
  increased the beer demand.

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• Application Analysis of Lager Market
• Lager market is divided into two types named,
  standard and premium. Standard beer holds the
  major portion in this industry, however, premium
  beer is expected to induce due to its high
  customer demand. Frequent change in customer
  preferences will be one of the major trends in
  reinforcing the industry growth.
• The product generates high demand from hotels,
  restaurants bars, nightclubs, wine shops,
  supermarkets and online retails. Amongst,
  restaurants bars and nightclubs holds a major
  industry share which is attributed to its large
  customer base. Globally, e-commerce has emerged
  in various countries which is helping in
  delivering beers and other alcoholic drinks at
  home.

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Competitive Market Share of Lager Market

• Lager market is highly competitive with the
  presence of several regional and international
  industry players. Some of the leading key vendors
  are AB InBev, SAB Miller, Carlsberg, Corona,
  Heiniken, Asahi, Becks Brewery and Budweiser.
  Other prominent players are Birra Menabrea,
  Diageo, Forst, Royal Unibrew, Molson Coors, The
  Boston Beer, UB group, Kirin Holdings, New
  Belgium Brewing and Bitburger Braugruppe.
• Companies are adapting new strategies to sustain
  in the industry including, new product launch and
  mergers acquisitions. In February 2016, Singha,
  a subsidiary of Boon Rawd Brewery launched new
  lager beer named U Beer with 5.0 alcoholic
  content, available in two sizes (320 ml and 620
  ml), in Thai region. The new product launched by
  this company is attracting many tourists and
  young population due to its smooth taste and
  product design.

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