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South Africa Consumer Appliances Market Competition, South Africa Consumer Appliances Production Output - Ken Research

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Title: South Africa Consumer Appliances Market Competition, South Africa Consumer Appliances Production Output - Ken Research


1
Mass Merchandiser Channel Lead the Market for
Consumer appliances in the South Africa Ken
Research
2
The manufacturers and retailers of consumer
appliance markets all over the world are facing
the challenge of changing retail owing to the
disruptive change brought about by the dominance
of internet as an information and sales channel.
This has shifted patterns from traditional
formats to omni-channels and brought about a
surge in innovation rates with smart homes and
smart appliances being the next big things.
3
It then comes as no surprise that this
progressively competitive market is fairly
enterprising and Small and Major Domestic
Appliance manufacturers and retailers are trying
to understand which market trends remain constant
and which ones change over time because these
trends influence consumer purchases and as a
result affect overall profitability of the
individual brands. According to the report
titled Consumer Appliances in South Africa,
South Africa's consumer appliance market
continued to see positive volume growth in 2016
despite the various challenges that the country
faces. Various socioeconomic and economic
challenges as well as structural challenges
impede economic growth in the country and
inflationary pressures, exchange rate volatility
and poor export performance all further add to
the strain as mass households face increasing
financial burdens.
4
Consumers continue to seek value for money in
all consumer markets, including the consumer
appliances market, as household debt to income
ratios remain at an all-time high. The sales in
this market are led by mass merchandisers owing
to their wide product portfolios and expansive
product penetration but retailers specializing in
electronics, appliances and drugstores also
continue to optimize the available opportunities
private labels continue to raise competition in
the entry-level market for small appliances
market players are expanding their portfolios to
include leading international brands players are
working to improve their e-commerce presence
because of rapid growth in the sales of consumer
appliances through internet retailing (albeit
from a very low base because store-based
retailing channels continues driving the overall
market owing to consumer preferences for
experiential shopping) and so on.
5
  • The expansion of product choice owing to the
    extensive penetration of private-label products
    is likely to be appreciated by value-conscious
    consumers. Market players are working to
    influence consumer choice through hefty marketing
    and advertising campaigns, and are aligning
    themselves with international trends and
    developments influencing the demand for consumer
    appliances.
  • Key Topics Covered in the Report
  • South Africa Consumer Appliances Market Research
    Report
  • South Africa Consumer Appliances Market Size
  • South Africa Consumer Appliances Industry
    Analysis
  • South Africa Consumer Appliances Trade Market
  • South Africa Consumer Appliances Retail Market
  • South Africa Consumer Appliances Production
    Output
  • South Africa Consumer Appliances Import Volume

6
  • South Africa Consumer Appliances Export Volume
  • South Africa Consumer Appliances Market Future
    Outlook
  • South Africa Consumer Appliances Market
    Competition
  • Home Appliances Market South Africa
  • Refrigerator Demand South Africa
  • Led Television Market South Africa
  • South Africa Household Appliances Market
  • For further reading click on the link below
  • https//www.kenresearch.com/consumer-products-and-
    retail/home-and-office-furnishings/consumer-applia
    nces-south-africa/112204-95.html

7
Related reports https//www.kenresearch.com/cons
umer-products-and-retail/home-and-office-furnishin
gs/global-home-appliance-market/111142-95.html ht
tps//www.kenresearch.com/consumer-products-and-re
tail/home-and-office-furnishings/global-sleeping-p
illow/111159-95.html Contact Ken Research
Ankur Gupta, Head Marketing Communications quer
y_at_kenresearch.com 91-124-4230204
8
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