Gender Marketing Segmentation - Growth Hacking That Works For Every Business

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Gender Marketing Segmentation - Growth Hacking
That Works For Every Business
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What factors are important for planning your
growth hacking campaign? How to increase your
revenue without increasing spend? How to find new
acquisition channels that would work for your
business? If you like many other businesses
asking all these questions - gender marketing
segmentation might be exactly what youve been
looking for.
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Gender Marketing Segmentation is one of the few
growth hacking techniques that not many companies
but that appears to be highly beneficial for
these that do. Gender marketing segmentation
doesnt require incremental budget or additional
stuff. All you need is to match your own database
names against certified list of names by gender.
Thus you can easily append a gender to every name
you have in the database and you can start
benefiting from marketing segmentation in no time.
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There are few name gender database that you might
use
1. Census data set - US census collects first
name by gender and this data is available for
anyones use. The benefit of US Census data
source - it has over 100 years of data and its
free. The downside - the data requires a
substantial clean-up and you must download
individually over 100 files (one file per each
year) and spend time processing and parsing these
files into one master file
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2. https//gender-api.com/ - one of the few
vendors when you can access to name gender list
via API. One of the downsides - the database is
relatively small, only 20k names and accessing
API would require recurrent monthly payment
3. NameGenderPro.com - probably your best choice.
Name Gender Pro collected the largest list of
names by gender (over 177k unique names collected
from US Census as well as UK, Canada and
Australia).
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NameGenderPro.com doesnt require monthly
recurring payments or API connection. You can
simply download the list and hack gener marketing
segmentation in no time.
If used properly, gender marketing segmentation
can
? Increase email open rates by 25 percent ? Boost
conversion rates by 30 percent ? Raise click
through rates by over 25 percent ? Enhance
retargeting rates by over 40 percent This
simple, yet underutilized technique is a must for
any businesses.
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