Apple VS Facebook In The Augmented Reality Platform War

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Apple VS Facebook In The Augmented Reality
Platform War Posted by Vidushi Vij Last
Updated 15-Jun-17
Facebook is the most trending app which hs almost
1.9 billion monthly users. Recently, it
announced a new AR platform with a lot of visual
aids at F8 in San Jose, California. And people
at Apple must be watching the live stream of F8
developers conference with full interest. Though
it is very powerful no one can deny the fact that
it is just an Apples app. Augment reality is
phone right in front of your face experience
which means it superimposes digital imagery onto
the real world. A Very common example of it is
Snapchats filters. Facebook is the first company
to launch Augmented Reality platform
Augmented reality is the main focus for every big
company around the world. Facebook founder and
CEO Mark Zuckerberg said that the augmented
reality world will keep on growing and he
expects that both Google and Apple will bring the
AR on their camera apps. He also expects that
these two will offer a chance to developers to
build AR experiences on their platform as well.
Facebooks, with its new AR experiment, is trying
to make it easy to build by developers and also
distribute an AR experience. Whatever
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you do on AR is through cameras so you can easily
share your content with whomsoever you want. It
will even provide locations, tools with 3D
effect, object recognition to developers for
building AR experiences. People will have to hold
their phone in front of their face and they
could see all the imagery being overlayed over
the real world. Facebook is investing a lot on
Augmented Reality for its future prospect. It
created an app and built its own HTML5 game
platform inside its native app.
Also Read Facebook Has increased Its Training
For Visual Recognition Models
Now, there is a battle between the Apple and
Facebook are going on. Apple forbids developers
from building app stores inside their app, but by
using its powers, Apple has created a platform
much bigger than the Facebook. Apple created an
Augmented reality platform that lives inside
developers app. To experience the world of
augmented reality, people doesnt need new
technology. All you need is your smartphone and
cameras. The next battle could happen between the
Apple and Google, just to compare that which
technology is better in this Augmented Reality
world. The real world, where we live in is huge
and it is quite difficult to fit it into the
world of augmented reality.