How to Use Push Notifications to Increase Customer Engagement - PowerPoint PPT Presentation

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How to Use Push Notifications to Increase Customer Engagement

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To Increase Customer Engagement utilize benefits of sending Push Notifications to your target audiences and improve your ROI – PowerPoint PPT presentation

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Title: How to Use Push Notifications to Increase Customer Engagement


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(No Transcript)
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How To Use Push Notifications To Increase
Customer Engagement
Push Notifications
Push Mobile Marketing
Push Notification App
3
Push notifications offer a great way to
communicate with your target audience.
  • 52 percent of Smartphone users have push
    notifications enabled on their devices.

Push Notifications
Push Mobile Marketing
Push Notification App
4
Notifications can be used to benefit businesses
in the following ways
  • Promoting products and services
  • Developing trust and reputation
  • Engaging users who are presently unavailable
    on your website
  • Restoring the carts which were abandoned

Push Notifications
Push Mobile Marketing
Push Notification App
5
Number of meaningful ways to engage your audience
using push notifications
  • Grow your opt-in percentage with adequate pitch
  • Schedule notifications based on geo-location
  • Know the best time to send push notifications
  • Tailor-design the notifications based on users'
    interests

Push Notifications
Push Mobile Marketing
Push Notification App
6
Grow your opt-in percentage with adequate
  • Push notifications are used by a good number of
    marketers
  • Do you think all of them score equally better?
  • To pitch targeted audience adequately you should
    pitch well-drafted messages.

Push Notifications
Push Mobile Marketing
Push Notification App
7
Schedule notifications based on geo-location
  • Target audiences based info count!
  • Research adequately about the location of
    audiences, and then send useful content based
    about the location.
  • More opt ins can be expected.

Push Notifications
Push Mobile Marketing
Push Notification App
8
Know which is the best time of the day to send
push notifications
  • It is not very useful to send push notifications
    anytime of the day.
  • It is very important to send specialized info. at
    strategic time.
  • However, if you send them the notification during
    Friday evening should we need to say it will
    perhaps generate better user engagement?

Push Notifications
Push Mobile Marketing
Push Notification App
9
Tailor-design the notifications based on users'
interests
  • It is very crucial that you tailor design your
    notification based on your users interests.
  • The specific topics that interest your users need
    to be defined.
  • Better your messages are drafted better is the
    scope for you to connect and collaborate with
    your audiences.

Push Notifications
Push Mobile Marketing
Push Notification App
10
Track how your notifications are fairing using
statistics
  • You need to be defined about what your goals are
    and how do you want to score.
  • The specific statistics need to be evaluated for
    evaluating the performance of push notifications.

Push Notifications
Push Mobile Marketing
Push Notification App
11
Bonus tips and summary of the article
  • Offer high value content that solves users' issues
  • Push notifications that interest your users
  • Communicate intimate form of communication

Push Notifications
Push Mobile Marketing
Push Notification App
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Address 26 unit 4, wadsworth road,UB6 7JZ
Perivale London, United Kingdom Email    
Info_at_bulkpush.com Phone     44 7772 177774
Push Notifications
Push Mobile Marketing
Push Notification App
13
Thank You
Push Notifications
Push Mobile Marketing
Push Notification App
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