Vietnam Coffee Weasel Market, Vietnam Coffee Beans Market Size - Ken Research

1
Vietnamese surge for economic development through
export led growth in coffee Ken Research
2
Coffee is a major source of extravagant caffeine
addiction, all around the globe. Its resounding
aroma, bitter taste and enigmatic appeal drive
generations to the lushes of Vietnamese green
coffee fields. Coffee production could be counted
as one of the initial commercially viable
production unit of this once known French colony.
However, the output volume of coffee was small in
Vietnam before 1975. The French did the wonderful
task of introducing coffee in this country
because of the optimal climatic conditions that
foster rich coffee cultivation.
3

• Like in most colonial jurisdictions, coffee came
  up as a product of plantation system long back in
  1857. Having faced major setback during the
  Vietnamese war, the industry took off like a
  bullet soon as its economy broke the shekels and
  started its surge towards development. The first
  plant that was set up was Coronel Coffee Plant
  with a production capacity of 80 tons per year.
  In the after math of the victory of the North
  Vietnamese, the plantation system got converted
  into the form of collectivised agriculture and
  thus resulted into lower produce thereafter.
  Beyond 1986, with industrialisation,
  commercialisation and globalisation private
  enterprises came up. The balanced coordination
  and cooperation among the producers, government
  and consumers made this product a major export
  unit all over the world.
• During 1975 to 2010, the planting area of coffee
  beans increased from 134,000 hectares to 513,000
  hectares, up with more than 30 folds. For many
  years, Germany is the largest export destination
  of Vietnamese coffee beans.

4
The coffee trees planted in Vietnam are mainly
Robusta and Arabica coffee. Southern Vietnam is
humid and hot, suitable for growing Robusta
whereas the northern part is suitable for
Arabica. In 2014, total coffee cultivation area
in Vietnam was 653,000 hectare, increasing by
2.7 YOY. This was 30 times the area in 1961.
Export value of coffee beans accounts for around
15 to 20 of the total export of agricultural
products in Vietnam. Commercial coffee production
provides jobs for over 500,000 farmers with
income growth. Presently, Vietnam forms strong
production capacity of coffee bean rough
processing and deep processing. The designed
rough processing capacity is 1.5 million
tons/year, coffee bean baking and coffee powder
processing capacity is 52,000 tons/year and
instant coffee production capacity is 36,500
tons/year. Recent policy amendments in 2010,
carried out by the Minister of Agriculture and
Rural Development.
5
The planning has been done in such a way that
Vietnamese economy would follow export led growth
in coffee. The strategies provide a firm hand
with high sustainable, superior quality, healthy
competition for national food security and to
achieve higher growth trajectory. A new
methodology involving cooperatives, strategic
groups, privately owned cultivators and civil
society organizations in accordance with
government have been mushrooming since 2011.
The proportion of baking and instant coffee
deep processing with high benefit is growing.
Vinacafe, Trung Nguyen, An Thai, Me Trang and
Phuong Vy are famous coffee brands recognized by
consumers. Meanwhile, coffee processing devices
and facilities made in Vietnam are sold to the
domestic and foreign markets. Vietnamese coffee
is popular in the world. The export volume and
value present a fast growing trend. During
1991-1995, the annual export volume of Vietnamese
coffee beans was only 142,000 tons, with the
annual export value of only USD 210 million.
During 2006-2016, the export volume exceeded 1
million tons with the highest yearly export value
exceeding USD 3 billion.
6
Speciality and Uniqueness of Vietnamese
coffee Coffee can be easily brewed into ice or
cold milk known as the cà phê dá Coffee is
prepared in single serving and is served
tableside while it is still being brewed.
Sweetened condensed milk Is used in place of
fresh milk as a community preference. European
scientists contracted by private industry have
classified the growing regions of the Buôn Mê
Thu?t into numerous microclimates. Vietnamese
coffee producers blend multiple varieties of
beans for different flavour characteristics and
balance.
7

• Coffee is very cheap in Vietnam and is a
  favourite drink of Vietnamese. The price of a cup
  of coffee is low to only USD 0.5 in Vietnamese
  street, which is affordable for any class of the
  society. The planting area of coffee beans
  expands continuously in Vietnam. The output
  volume grows accordingly, which promotes the
  processing, sales and export of coffee beans.
  Coffee has formed a complete industry chain in
  Vietnam, which is also an important part of
  Vietnamese economy providing millions of job
  opportunities. The output volume of Vietnamese
  coffee beans will keep growing and both domestic
  demand and export volume will grow accordingly.
• 'Complex flavour chemistry works to make up the
  flavours inherent in coffee". Some companies,
  like Nestle, have processing plants in Vietnam,
  which roast the beans and pack it.
  Environmentalists have started warning that the
  catastrophe of disforestation is looming.

8

• WWF estimates that 40,000 square miles of forest
  have been cut down since 1973, some of it for
  coffee farms, and experts say much of the land
  used for coffee cultivation is steadily being
  exhausted.
• Key Topics Covered in the Report
• Vietnam Coffee Market Research Report
• Vietnam Coffee Market Size
• Vietnam Coffee Weasel Market
• Vietnam Coffee Beans Market Size
• Vietnam Coffee Retail Market
• Vietnam Coffee Import Volume
• Vietnam Coffee Export Volume
• Vietnam Coffee Production Output
• Vietnam Coffee Packaging Market
• Vietnam Coffee Market Future Outlook
• Vietnam Hot Beverages Market
• Vietnam Coffee Market Competition

9
To know more about publication, click on the link
below https//www.kenresearch.com/food-beverage-an
d-tobacco/non-alcoholic-beverages/research-coffee-
industry-vietnam/105392-11.html Related
Reports https//www.kenresearch.com/food-beverage-
and-tobacco/non-alcoholic-beverages/success-case-s
tudy-jimmys-iced-coffee/111296-11.html https//ww
w.kenresearch.com/food-beverage-and-tobacco/non-al
coholic-beverages/global-chaga-mushroom-extract-sa
les/103708-11.html Contact Ken Research Ankur
Gupta, Head Marketing Communications query_at_kenre
search.com 91-124-4230204
10
(No Transcript)