Top 40 Digital Marketing Terminology list you must know in 2017 - PowerPoint PPT Presentation

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Top 40 Digital Marketing Terminology list you must know in 2017


If you are confused by all of the comlex technical jargon and confusing terms that are used in Digital Marketing, than you are in the right place. We’ve put together Top 40 key defination of phrases which are use in my digital marketing. Use the glossary PPT to find the definitions for a range of digital marketing terminology, abbreviations and acronyms. – PowerPoint PPT presentation

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Title: Top 40 Digital Marketing Terminology list you must know in 2017

TOP 40
  • Understanding the complex key terms can be
    complicated if you are new to Digital Marketing.
  • This glossary highlights some of the core
    components of digital marketing throughout the
  • With words such as conversion and acronyms like
    SEO thrown casually in conversations, you can be
    feel left out. So to catch up, here are 40 key
    definitions of phrases commonly used in the
    digital marketing industry.

1. A/B Testing
A method used to compare different versions of
digital ads or website landing pages in order to
determine which one performs better in order to
improve marketing efforts. A typical A/B test
for ads involves running the two ads
simultaneously and then measuring which version
gets a better response from the audience. This
is often done in email marketing (with variations
in the subject line or copy), calls-to-action
(variations in colors or verbiage), and landing
pages (variations in content).
2. Analytics
A free Google product that provides in-depth
reporting on how people use your website. In
another words it provides information resulting
from systematic analysis of data gathered from
marketing activity such as email marketing,
landing page A/B testing, or Google Adwords
purchases. Google Analytics shows you how people
found your site and how they explored it. From
this information, you can get ideas on how to
enhance your website.
3. Attribution
The goal of attribution is to determine which
part of a marketing campaign had the greatest
effect on the consumer which is most (or
partially) responsible for a conversion, so ROI
can be calculated. First touch, last touch, and
multi-touch are common attribution models.
4. Bounce Rate
A bounce is said when a visitor visit website in
which the visitor looked only at the single page
they landed on, did not interact with it, and
then left the site. The bounce rate express such
visits as a percentage of the people that leave a
site without visiting any other pages within a
specific time frame. A high bounce rate generally
leads to poor conversion rates because no one is
staying on your site long enough to read your
content or convert on a landing page.
5. CTR Click-Through Rate
A ratio showing how often people who see your ad
end up clicking it. Click-through Rate identifies
the percentage of people who click on link.
Usually placed in an email, an ad, website page
etc. The higher the CTR percentage, the more
people went through your website. CTR is
extremely important for many parts of the Digital
6. CPC Cost per Click
How much an advertiser pays, on average, for each
ad click. Generally is a pricing model where
companies are charged by publishers for every
click user make on a displayed/test ad which
leads user to your companys website. CPC is
calculated by dividing the total amount spent on
a campaign by the number of clicks generated.
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7. CPM Cost per Thousand
How much it costs to serve 1,000 ad impressions.
Also a pricing model where advertising
impressions are purchased and companies are
charged according to the number of times their ad
appears per 1,000 impressions. CPM model really
only makes sense if you are trying to increase
brand awareness.
8. CPA Cost per Acquisition
The cost of acquiring one customer. Generally a
metric where companies are charged by advertising
platforms only when leads, sales or conversions
are generated. Typically calculated by dividing
the total amount spent on an advertising campaign
by the number of customers acquired through that
campaign. Best part about CPA is you are only
charged for the results that you want.
9. Conversion
When launching a campaign, advertisers select a
specific desired action that they want audiences
to take. Each time a member of the audience takes
this action while visiting your site, it is
counted as a conversion. Conversions include
actions such as signing up for a newsletter, or
making a purchase on a website
10. Cross-device
Consumers involving multiple screensthose of
laptops, tablets, phones, desktop computers or
TVs. Marketers are trying to understand when
their messages reach consumers on different
devices throughout the day, identifying users
accurately as they switch screens. Cross-device
data helps marketers to avoid repeating messages
to the same person on different screens more than
they want to, among other things.
11. Domain Authority
This is a scale from 1-100 that search engines
use to determine how authoritative a companys
website is, 1 being the lowest rank and 100 being
the highest. The higher your domain authority the
more Search Engines trust you.
12. Hashtag
Hashtags are a way for you and your readers to
interact with each other on social media and have
conversations about a particular piece of
content. They tie public conversations on
Twitter, Facebook, and Instagram together into a
single stream. The hashtags themselves are simply
a keyword phrase, spelled out without spaces,
with a pound sign () in front of it -- like
InboundMarketing and SEO.
13. Impressions
The number of times an ad has been served,
regardless of whether the targeted user has
actually seen or interacted with the ad in any
way. Impression could also be related to a
website and the number of times the web page
appear in total.
14. Inbound Link
An inbound link is a backlink coming from another
site to your own website. "Inbound" is generally
used by the person receiving the link. Websites
that receive many inbound links can be more
likely to rank higher in search engines. They
also help folks receive referral traffic from
other websites.
15. Infographic
A highly visual piece of content that is very
popular among digital marketers as a way of
relaying complex concepts in a simple and visual
16. Keyword
A keyword is word or phrase chosen by audience to
search for relevant topics on search engines.
The advertiser doing contextual advertising also
chooses keywords to trigger and include their ad
within search engine results. so that their ad
will show up within pages that are returned for
that keyword.
17. Keyword Stuffing
A practice of using keywords repeatedly too many
times in a content in hopes of making it more
visible on search engines. Never keyword
stuffed, just provide great and valuable content
or else you will be penalized by search engines
if you resort to it.
18. Key Performance Indicator (KPI)
A type of performance measurement metric use to
evaluate an employee's or an activity's success.
Marketers look at KPIs to track progress toward
marketing goals, and successful marketers
constantly evaluate their performance against
industry standard metrics. Choose KPIs that
represent how your marketing and business are
19. Landing Page
This is the page on a companys website that is
optimized to act as the entry page to a site.
The web page users are directed to after they
click on a display or paid search ad.
20. Latent Semantic Indexing
An indexing and retrieval method that works out
which words are relevant to other words. Eg.
Google knows that the word SEO is related to link
building, keyword density link bait.
21. Lookalike
People who are not the exact ones a brand wants
to target with an ad, but look and act like them
in certain ways, suggesting an openness to the
brand's sales pitch and product. A Lookalike
targets people who are similar to your existing
customers which helps improve your conversion
rates. You can use Lookalike Audiences when
youre running online display, Facebook, mobile
display or just about any other kind of digital
marketing campaign.
22. Mobile Marketing
With mobile search queries officially surpassing
desktop queries, now is probably the time to
explore mobile marketing. Well, mobile marketing
refers to the practice of optimizing marketing
for mobile devices to provide visitors with time-
and location- sensitive, personalized information
for promoting goods, services, and ideas.
23. Overlay
Advertising that floats over webpage content,
graphics or videos. Overlays cannot be blocked by
ad-blocking software. These ads begin as a
standard, scalable ad unit. If a user engages by
hovering over the ad for some set amount of time
(often two seconds), the ad expands (to as much
as near full-page), while the page behind it
dims, increasing emphasis on the ad. Advertisers
pay for the number of times the ad is expanded.
24. Popup
An advert, banner or webpage that is
automatically opens in a new browser window to
appear on top of the current web browser which is
highly intrusive. Pop-ups are operated by script
(e.g., Javascript) thus, can be blocked ? and
commonly are ? by a wide variety of available
25. QR Code
A QR code (abbreviated from Quick Response code)
is a specific matrix barcode (or two-dimensional
code) that is used to identify products.
Readable by dedicated QR barcode readers and
camera telephones, it can store up to 4,296
alphanumeric or 7,089 numeric characters. The
code consists of black modules arranged in a
square pattern on a white background. The
information encoded may be text, URL, or other
data. It also starts with Q, which is a rarity
with marketing-related terms.
26. Pay per Click (PPC)
An internet advertising model where advertisers
pay a publisher a certain amount of money every
time their ad is clicked in a campaign. For
search engines, PPC ads display an advertisement
when someone searches for a keyword that matches
the advertiser's keyword list, which they submit
to the search engine ahead of time. PPC ads are
used to direct traffic to the advertiser's
website, and PPC is used to assess the cost
effectiveness and profitability of your paid
advertising campaigns.
27. Return on Investment (ROI)
A performance measure used to evaluate and
compare the efficiency and profitability of an
investment, or multiple investments. In other
terms, How much profit you've made from your ads
compared to how much you've spent on those
ads. The result is expressed as a percentage or
ratio. If ROI is negative, then that initiative
is losing the company money. The calculation can
vary depending on what you input for gains and
28. Reach
The total number of people who see your message.
One person who is served your ad five times and
clicks on it once yields a reach of 1, 5
impressions, and a click-through rate of 20
29. SEO Search Engine Optimization
Search Engine Optimization is a way a company
optimizes its webpage for keywords that are
frequently searched upon by prospective customers
to rank higher on a search engines results page
(SERP).. Optimization includes incorporation of
these keywords into copy,page titles, link text,
and various other elements of the website.
30. SEM Search Engine Marketing
  • Search Engine Marketing is a way of achieving
    higher placement on search engines by bidding on
    search terms or rather say Keywords.
  • It used to be an umbrella term referring to
    various techniques for acquiring website traffic
    from search engines, such as
  • Search Engine Submission
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) advertising

31. SERP Search Engine Results Page
Search Engine Results Page is the list of results
after a search query is made in a search engine.
32. Subscriber
A subscriber is a person who allows a company to
send him/her messages through email or other
personal communication means. These subscribers
are high value to publishers and businesses alike.
33. Social Networking
  • When a user shares your webpage on social media.
  • Social networking is the practice of using
    web-based platforms (or mobile) to build online
    communities where people share common interests
    or activities.
  • The most common social networks are
  • Facebook
  • Linkedin
  • Twitter
  • Pinterest

34. Target Audience
The total number of people that have been exposed
to or could possibly be exposed to a
product/service/blog during any specific time
35. Traffic
Organic Traffic This is traffic that is
generated to your website which is generated by a
Search Engine. Its also known as Free
traffic. Paid Traffic Paid Traffc is when a
company bids on keywords and makes advertisements
around those keywords to be displayed on search
36. URL
A type of interface that allows users to control
a software application or hardware device. A
good user interface provides a user-friendly
experience by allowing the user to interact with
the software or hardware in an intuitive way. It
includes a menu bar, toolbar, windows, buttons,
and so on.
37. User Interface (UI)
This is short for Uniform Resource Locator.
Basically, this is the address of a piece of
information that can be found on the web such as
a page, image, or document. URLs are important
for on-page SEO, as search engines scour the
included text when mining for keywords.
38. Viral Marketing
This is a way of marketing where the audience is
encouraged by companies to pass on their content
to others for more exposure. Usually a
successful viral marketing campaign has an easy
share functionality.
39. Website
A website is a set of interconnected webpages,
usually including a homepage, generally located
on the same server, and prepared and maintained
as a collection of information by a person,
group, or organization.
40. XML Sitemap
An XML sitemap is a file of code that lives on
your web server and lists all of the relevant
URLs that are in the structure of your website.
It's kind of like a "floor plan" for the site,
which especially helps web crawlers determine the
structure of the site so they can crawl it more
intelligently. Sitemaps don't guarantee all links
will be crawled, and being crawled does not
guarantee indexing.
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