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MKT 571 GENIUS Master of Education in Teaching/mkt571genius.com

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FOR MORE CLASSES VISIT www.mkt571genius.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization – PowerPoint PPT presentation

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Title: MKT 571 GENIUS Master of Education in Teaching/mkt571genius.com


1
MKT 571 GENIUS Master of Education in
Teaching/mkt571genius.com
  • FOR MORE CLASSES VISIT
  • www.mkt571genius.com

2
MKT 571 Final Exam Guide (New)   FOR MORE CLASSES
VISIT www.mkt571genius.com The stage in the new
product process that occurs first and has a pass
ratio of 14 is the ________ stage. test
marketing idea screening product development
product soft launch 2. If Ming was interested
in capturing distribution metrics for her retail
organization, which of the following might she
consider? Customer complaints Effective reach
Share of shelf Trial rate 3. Creative
strategies refer to the ________. amount of
creative content in a communications message
degree of innovation involved in the marketing of
a product
3
MKT 571 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt571genius.com Which component of a
marketing audit includes major developments in
income, prices, savings, and credit that affect
the company? Technological Political Economic
Cultural 2. Marketers must see themselves as
benefit providers. For example, when a shopper
purchases new shoes, he or she expects the shoes
to cover his or her feet and allow him or her to
walk unobstructed. This is an example of what
level
4
MKT 571 Week 1 Assignment Researching Marketing
Questions FOR MORE CLASSES VISIT www.mkt571geniu
s.com Purpose of Assignment This assignment is
designed to help students analyze and interpret
primary and/or secondary data and research.
First, students will be provided with a marketing
report that allows for preparing basic executive
level data insights. Second, they will be allowed
to pick a company and product or service. This
assignment will help prepare students for the
development of their marketing plan
5
MKT 571 Week 1 DQ 1   FOR MORE CLASSES
VISIT www.mkt571genius.com What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
6
MKT 571 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country.
7
  MKT 571 Week 1 Individual Assignment
Qualitative Focus Group Research Discussion Guide
(2 Papers) FOR MORE CLASSES VISIT www.mkt571geniu
s.com This Tutorial contains 2 Papers Select a
local company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity
that may be facing that product or service.
Identify a primary target audience for that
product
8
MKT 571 Week 2 Assignment Understanding Target
Markets FOR MORE CLASSES VISIT www.mkt571genius.
com Purpose of Assignment To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and introduces the student to a
variety of diagrammatic tools for understanding a
business. Assignment Steps To develop effective
9
MKT 571 Week 2 DQ 1   FOR MORE CLASSES
VISIT www.mkt571genius.com This week we are
reading about "branding". Here is a recent
article on the subject. Comments
please. http//www.ksbw.com/money/21467497/detail.
html.
10
MKT 571 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com We are entering a
real crowded and mature market with our CNN
product. (Read class case introduction). Here is
a two part DQ. 1. Describe the overall strategy
we should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product  
11
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)   FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial contains
2 Papers Go to the Strategic Business Insights
website. Take the VALS Survey. Have the results
sent to you by email. The results are sent in a
Microsoft Word document showing your primary and
secondary VALS segments. Go to the Nielsen
website. Explore the Nielsen Segmentation
Methodology, the featured and other segments, and
then click on Zip Code Lookup.
12
  MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial
contains 2 Papers Develop a 1,050-word marketing
plan discussion which includes the following
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a
marketing plan. Examine the importance of a
marketing plan. Discuss how a marketing plan
can be applied to a new product launch. Discuss
ways to determine goals, strategie
13
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of Assignment
All products/services go through a life cycle of
NPI (new product introduction), growth, maturity
and decline. These various stages affect the
marketing strategy and promotional efforts. In
Week 3, you will incorporate a product strategy
that addresses at least 3 areas of the product
life cycle.
14
MKT 571 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What do you think are
the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.  
15
MKT 571 Week 3 DQ 2   FOR MORE CLASSES
VISIT www.mkt571genius.com You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine. 
16
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial
contains 2 Papers You are a marketing manager for
a local company and you are developing a plan to
improve customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian
Health/Natural Food Store Accounting/Tax
Preparation Create a 2,100-word Customer
Satisfaction Plan in which you include the
following Explain how each type of business
might segment the local market based on
consumer/business demographic information
17
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1   FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries. Select your home (domestic) market and
another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures
18
  MKT 571 Week 3 Team Assignment New Product
Launch   FOR MORE CLASSES VISIT www.mkt571genius.c
om Purpose of Assignment Understanding the
various phases of a product or service lifecycle
is critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle
19
  MKT 571 Week 4 Assignment Price and Channel
Strategy   FOR MORE CLASSES VISIT www.mkt571genius
.com Purpose of Assignment This assignment is
designed to help students analyze and understand
how price setting and go to market (distribution)
are interrelated and affects the profitability
and growth of the business. It has been designed
to be a short overview on purpose the concepts
of pricing and distribution are complex and a
general understanding is what should be absorbed
in one week of study
20
MKT 571 Week 4 DQ 1   FOR MORE CLASSES
VISIT www.mkt571genius.com  Let's assume that
our overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
21
MKT 571 Week 4 DQ 2   FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
22
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development.
23
MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of Assignment
This assignment is designed to help students
understand the interrelationships between brand
strategy and the communication message to the
target audience. It is a continuation of the
marketing plan and students should review the
Week 3 Learning Team Assignment for assistance in
product brand strategies the team has developed.
Assignment Steps Develop a minimum 700-word
branding strategy
24
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) FOR MORE
CLASSES VISIT www.mkt571genius.com Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
25
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT) FOR MORE
CLASSES VISIT www.mkt571genius.com Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation
26
MKT 571 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation.
27
MKT 571 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Instead you're going
to get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad.
28
MKT 571 Week 5 Team Assignment Media Options
FOR MORE CLASSES VISIT www.mkt571genius.com Purp
ose of Assignment The purpose of this assignment
is to creatively illustrate traditional and new
media options. An understanding of the target
audience and effective communication for each is
a desired outcome. It provides the Learning Team
the opportunity to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome
29
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3 FOR MORE CLASSES
VISIT www.mkt571genius.com Develop a 1,400-word
Communication Plan including the following
Discuss the marketing communication channels
available for the domestic and international
markets. Evaluate the merits and drawbacks of
the channel options in relation to the target
audience, your product or service, and the timing
of the launch phase. Select the communication
channel that is best for marketing your product
30
MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of Assignment
The purpose of this assignment is to help
students think through the importance of social,
legal, and ethical issues that may arise with
their product or service and the implications of
decisions made within those frameworks. It is
designed to help the learners understand ethical
and legal issues related to marketing practices.
31
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project   FOR MORE CLASSES VISIT www.mkt571genius.
com Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service.
32
MKT 571 GENIUS Master of Education in
Teaching/mkt571genius.com
  • FOR MORE CLASSES VISIT
  • www.mkt571genius.com
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