Top 20 Digital Marketing Terminology list you cant miss in 2017 - PowerPoint PPT Presentation

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Top 20 Digital Marketing Terminology list you cant miss in 2017

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Are you new to digital marketing? Than understanding the complex jargon that dominates the Digital Marketing industry can be complicated and sometimes feel left out during conversation . To catch up such here we are sharing top 20 key definitions of phrases commonly used in the digital marketing industry. Follow us : – PowerPoint PPT presentation

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Title: Top 20 Digital Marketing Terminology list you cant miss in 2017


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TOP 20
DIGITAL MARKETING
GLOSSARY OF TERMS
By www.digitalmarketingprofs.in
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WHY DIGITAL MARKETING?
  • If you are new to digital marketing,
    understanding the complex key terms can be
    complicated.
  • This glossary highlights some of the core
    components of digital marketing throughout the
    presentation.
  • With words such as conversion and acronyms like
    SEO thrown casually in conversations, you can be
    feel left out. So to catch up, here are 20 key
    definitions of phrases commonly used in the
    digital marketing industry.

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1. Analytics
A free Google product that provides in-depth
reporting on how people use your website. In
another words it provides information resulting
from systematic analysis of data gathered from
marketing activity such as email marketing,
landing page A/B testing, or Google Adwords
purchases. Google Analytics shows you how people
found your site and how they explored it. From
this information, you can get ideas on how to
enhance your website.
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2. CTR Click-Through Rate
A ratio showing how often people who see your ad
end up clicking it. Click-through Rate identifies
the percentage of people who click on link.
Usually placed in an email, an ad, website page
etc. The higher the CTR percentage, the more
people went through your website. CTR is
extremely important for many parts of the Digital
world.
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3. CPC Cost per Click
How much an advertiser pays, on average, for each
ad click. Generally is a pricing model where
companies are charged by publishers for every
click user make on a displayed/test ad which
leads user to your companys website. CPC is
calculated by dividing the total amount spent on
a campaign by the number of clicks generated.
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4. CPM Cost per Thousand
How much it costs to serve 1,000 ad impressions.
Also a pricing model where advertising
impressions are purchased and companies are
charged according to the number of times their ad
appears per 1,000 impressions. CPM model really
only makes sense if you are trying to increase
brand awareness.
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5. CPA Cost per Acquisition
The cost of acquiring one customer. Generally a
metric where companies are charged by advertising
platforms only when leads, sales or conversions
are generated. Typically calculated by dividing
the total amount spent on an advertising campaign
by the number of customers acquired through that
campaign. Best part about CPA is you are only
charged for the results that you want.
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6. Conversion
When launching a campaign, advertisers select a
specific desired action that they want audiences
to take. Each time a member of the audience takes
this action while visiting your site, it is
counted as a conversion. Conversions include
actions such as signing up for a newsletter, or
making a purchase on a website
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7. Impressions
The number of times an ad has been served,
regardless of whether the targeted user has
actually seen or interacted with the ad in any
way. Impression could also be related to a
website and the number of times the web page
appear in total.
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8. Keyword
A keyword is word or phrase chosen by audience to
search for relevant topics on search engines.
The advertiser doing contextual advertising also
chooses keywords to trigger and include their ad
within search engine results. so that their ad
will show up within pages that are returned for
that keyword.
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9. Traffic
Organic Traffic This is traffic that is
generated to your website which is generated by a
Search Engine. Its also known as Free
traffic. Paid Traffic Paid Traffc is when a
company bids on keywords and makes advertisements
around those keywords to be displayed on search
engines.
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10. SEO Search Engine Optimization
Search Engine Optimization is a way a company
optimizes its webpage for keywords that are
frequently searched upon by prospective customers
to rank higher on a search engines results page
(SERP).. Optimization includes incorporation of
these keywords into copy,page titles, link text,
and various other elements of the website.
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11. SEM Search Engine Marketing
  • Search Engine Marketing is a way of achieving
    higher placement on search engines by bidding on
    search terms or rather say Keywords.
  • It used to be an umbrella term referring to
    various techniques for acquiring website traffic
    from search engines, such as
  • Search Engine Submission
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) advertising

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12. SERP Search Engine Results Page
Search Engine Results Page is the list of results
after a search query is made in a search engine.
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13. Domain Authority
This is a scale from 1-100 that search engines
use to determine how authoritative a companys
website is, 1 being the lowest rank and 100 being
the highest. The higher your domain authority the
more Search Engines trust you.
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14. Keyword Stuffing
A practice of using keywords repeatedly too many
times in a content in hopes of making it more
visible on search engines. Never keyword
stuffed, just provide great and valuable content
or else you will be penalized by search engines
if you resort to it.
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15. META Description
The META description is the few lines of text
that appear on the search engine results page
beneath the Title of the every search results.
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16. RSS Really Simple Syndication
Really Simple Syndication is a technology that
allows users to become subscribers of content and
ultimately get automatic alerts if updates are
made. They would need an RSS Reader which is
where they receive all the updates.
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17. Viral Marketing
This is a way of marketing where the audience is
encouraged by companies to pass on their content
to others for more exposure. Usually a
successful viral marketing campaign has an easy
share functionality.
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18. Subscriber
A subscriber is a person who allows a company to
send him/her messages through email or other
personal communication means. These subscribers
are high value to publishers and businesses alike.
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19. Social Networking
  • When a user shares your webpage on social media.
  • Social networking is the practice of using
    web-based platforms (or mobile) to build online
    communities where people share common interests
    or activities.
  • The most common social networks are
  • Facebook
  • Linkedin
  • Twitter
  • Pinterest

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20. Landing Page
This is the page on a companys website that is
optimized to act as the entry page to a site.
When redirected from external links, this is
where the visitors will be led back.
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FOR MORE INFO.
VISIT US
DIGITAL MARKETING COURSE DELHI
OR
CONTACT US
  • A-1/105-106 , Second Floor, Ayodhya Chowk
  • Sector-06, Rohini
  • New Delhi-110085
  • 91-98-10-501-504
  • 91-98-11-225-996

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THANK YOU
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