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Things to do Before Launching Your Startup


Here are the things you can do in the pre-launch phase to make sure your startup actually sees the success. Do not lose the opportunity of getting the “next big thing.” Before launching your startup, spend some time to consider these steps. – PowerPoint PPT presentation

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Title: Things to do Before Launching Your Startup

Things to Do Before Launching
Your Startup
  • By
  • Created on 25th May 2017

  • Creating a business is a huge undertaking. It's
    not a simple path, and often includes details you
    may never have considered.
  • If you're busy jamming on your startup, then you
    know that even the thought of marketing
    beforehand is the most daunting thing
    you don't want to think about. But, it should be
    one of the most important items on your prelaunch
    to-do list.

Things to Do Before Launching Your Startup
  • Gather all your peeps (contacts)
  •  Get a webpage with a sign-up form.
  • Content - Start a blog.
  • Social Media - Get active on Facebook.
  • Don't forget Twitter.
  • Leverage LinkedIn
  •  Email Marketing
  • List your business
  • Track everything. (It is critical)

Gather All Your Peeps
  • The first thing to do is to gather all your
    contacts and collate them at one place.
  • Working in an industry gives you the chance to
    meet several business colleagues and
    acquaintances in the past. Now is the time to
    cultivate your contacts and get a first-hand list
  • All this data can be put on a customer
    relationship management tool like Zoho or Salesfor
    ce and merged together to get a final list of
  • Out of these, many could be business influencers
    and some could become your contact for the media
  • You will need the help of everyone as and when
    the launch happens. You can further think of
    putting in a LinkedIn profile too so that you get
    a quick look at their professional achievements.

 Get A Webpage With A Sign-Up Form
  • Building a website is imperative in todays
    connected world. It is further important for
    generating and capturing visitor interest can
    become their first line of contact to connect
    with your company.
  • Offering something of value to the visitors will
    enable them to sign up and register. You could
    plan some giveaways that make people watch you
    more closely and build interest in your business.
  • Make it a point to monitor your sign ups on a
    daily basis to get to know how many visitors you
    are getting each day. Most of the CRM software
    offer free tools to make sign up forms, which you
    can put up on your website.

Content - Start a blog.
  • At the pre-launch stage, content is your best
    friend. Reason being, you can start building
    momentum for your startup with the help of
    quality content and using trending keywords to
    build a great search engine presence.
  • Key is to offer great content about topics
    pertaining to your industry on regular basis.
  • If you are not yet sure about what to write, you
    can offer sneak peek to your business progress
    and your industry. For instance, you can write
    about industry trends, your business progress and
    even about industry leaders.
  • All these different posts add color to your web
    presence as it inches closer to the final launch
  • Make a blog section that is search engine
    optimized and reach out to social media channels
    to share and distribute content from the blog.

Social Media - Get active on Facebook.
  • Invite your friends to "like" your new startup
    page that you're posting all of your daily
    content to. Like your competitors, influencers,
    and any press outlets that you want to eventually
    cover your launch.
  • Pin a post to the top of the page asking fans to
    add themselves to the early-access list. Launch a
    Facebook "like my page" campaign to boost likes
    so you'll get some engagement.
  • Boost a few posts a week for as little as 5 to
    get the word out.

Don't forget Twitter.
  • Follow the competition, any press related to your
    industry, influencers, and consultants. (Make a
    separate "press" and "influencer" Twitter list
    for later launch.)
  • Retweet or favorite their tweets so they make
    note of your new startup. When you post the
    content from your daily blog, make sure you're
    including images.
  • Tweet about your weekly progress, and tweet
    reminders about being added to the early-access

Leverage LinkedIn
  • Send LinkedIn InMails to your connections and
    invite them to your early-access sign-up form.
  • Tell your connections what's been going on with
    you and your new startup.
  • Don't forget to post your blog content daily to
    your LinkedIn blog.
  • Take that amazing content you're creating and
    post to appropriate LinkedIn Groups as well.

 Email Marketing
  • Make use of your contact list and send them
    emails informing them about your startup and
    offering some incentive on becoming the early
    access holders.
  • Make the emails personalized and offer value
    instead of coldly promoting your business
  • Send these emails on a weekly basis to all those
    who have signed up. Include links to your weekly
    blogs, industry news and make them a part of your
  • You can make use of professional email marketing
    software like VerticalResponse for this purpose.

List your business
  • It's important to get backlinks to your site, and
    not just any backlinks--you need great ones.
  • One way to do this is to get your business
    listed in directories. 
  • If you've got a tech startup and you've got a
    "beta" product, get your site listed on Beta
    list. I've known sites that get hundreds of
    people signing up for beta, and it's not bogus!
  • You can also list your site in eDesk HUB
    Research Review platform.

Track Everything.
  • Make sure that you are capturing and tracking all
    data via Google Analytics.
  • Track your web site clicks and blog visitors and
    analyze where the traffic is coming from and
    which are the most popular forms of content that
    are being visited and shared and work on similar
  • You can track user engagement on each of the
    posts that are being shared or liked on the
    social media. What drives more clicks and what
    drives user interest.

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