The Leather Laundry- Shoe repair, heel repair, boot repair, bag repair, jacket repair, sofa repair and leather drycleaning services

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Key Facts

• The Leather Laundry is an off-shoot of a parent
  company that has been in the leather industry for
  the last 3 decades.
• We have all the synergies and technical know-how
  pertaining to leather care and repair.
• Banking on an enviable experience of 30 years,
  superlative technicians and expensive chemicals,
  we can safely conclude that we are Indias finest
  leather care professionals.

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Founders

• TLL is the brainchild of Mallika Sharma. She is
  armed with a postgraduate masters of science in
  Finance and Investment from the UK. She is also a
  certified professional leather care technician
  who has trained with the globally reputed leather
  care company, LTT in the UK. The Leather
  Laundrys technicians work under her expert
  guidance and supervision.
• Her father, Mr Vijay Sharma and sister, Neha
  Sharma are on the board of advisories for the
  company!

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Our Services

• Laundry services
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• A. Cleaning and Moisturizing
• Recommended procedures of leather cleaning are
  used to remove stains and soil as well as to
  replenish vital oils and restore color. Stains
  are removed in the safest possible way to
  maintain the look, feel and delicate balance of
  oil in the animal hide. Moisture content and
  softness is also restored by applying a special
  topcoat of rehydrating creams.
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• B. Coloring and Refinishing
• Our color-matching experts bring back color and
  softness that has been lost due to continued use,
  through the application of refinishing dyes and
  oils. They also fix non fast colors and restore
  colors that wear off during the normal cleaning
  procedure. Our experts also specialize in
  changing/improving the texture and tone of
  leather. From minor touch-up and tone correction
  to recoloring and complete color restoration, we
  do it all!
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• C. Repairing and Replacement
• Our trained tailoring workforce also helps meet
  the repair needs of your leather apparel and
  accessories, thus rendering them usable. We carry
  a huge array of hardware, lining fabrics and
  leathers (of all possible qualities and colors)
  on stock. Our skilled craftsmen use high quality
  thread to provide excellent stitch work that
  completely blends in with your product.
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Customization services

• Stand apart and celebrate your individuality
  today!!
• Size alternation of garments to get the ideal
  fit.
• Modification of color and quality of lining and
  hardware as per your liking.
• Strap length adjustment of leather bags
• Personal monogramming of names, initials,
  messages etc.
• Modification of texture and color of leather as
  per your liking!
• Additional embroidery work/printing.
• We however reserve the right to decline special
  requests if we feel that we cannot achieve a
  favorable outcome!

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Bespoke Leather Jackets

• We also offer made-to-order leather jackets! The
  process will be as below
• People will send their deign inspiration or
  choose from my celebrity closet.
• 2. I will send a stylist and master tailor to
  their home. The stylist will carry leather
  swatches, trims and lining fabrics to choose
  from, the master tailor will take body
  measurements.
• 3. We will send them mock sketch to give them a
  chance to make last minute changes.
• 4. We then deliver their bespoke apparel within
  10 working days!

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Products we service

• We clean, color, repair, restore and revive the
  below-
• Leather Handbags (all luxury brands)
• Leather Apparel (all luxury brands)
• Leather Shoes (all luxury brands)
• Leather upholstery of homes/offices/restaurants
  etc.
• Leather interiors of Luxury Cars

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Customer Segment and Market Positioning

• Our target customer segment is a niche market of
  educated and discerning consumers who seek
  quality, believe in reducing wastefulness and
  practice ethical consumerism! In keeping with
  this positioning, we have no choice but to
  cherry-pick our customers! Our ideal customers
  would always place quality over price! They also
  have to be intelligent enough to understand that
  we are not a traditional laundry service. The
  time and skill levels involved in restoring each
  leather item are very high! It is more like art
  restoration, where the technician has to work on
  several elements like stains, loose thread, dirt
  lining etc. Our services are analogous to that of
  a surgeon's, both in terms of time expended and
  expertise involved. Our prices are thus
  reflective of the same.

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TLLS Motto

• To offer timely, durable and courteous services!
• To focus on quality over quantity
• USP-Effective packaging and selling of stellar
  quality services
• We intend on creating awareness and building up
  on the concept of leather care in India.

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Motivation behind the venture

• Having an enviable experience of 30 years in the
  leather industry, we already have the technical
  know-how, expertise and synergies in place!
• A genuine dearth of professional leather care
  technicians in India, prompted us to jump in and
  fill the gap!
• We are also a socially responsible initiative as
  we dissuade people from discarding leather gear,
  which in turn reduces wastefulness and conserves
  the environment! We thus reduce the harmful
  impact of growing consumerism and fast fashion ?

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Pricing!

• We roughly charge INR 1700-2200 for a pair of
  leather shoes
• We roughly charge INR3500- 5000 for a leather
  handbag
• We roughly charge INR3500-5500 for a leather
  jacket
• We roughly charge INR4000 for a leather seat
  (this is very subjective)

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Some more facts

• We do not have a shop/showroom in New Delhi. We
  operate more like a call center
• We have a free pick-up and drop-off service!
• All operations are based out of a big leather
  factory in New Delhi
• We cater to all the major cities of India like
  Mumbai, Pune, Chandigarh, Hyderabad, Calcutta,
  Jaipur, Chennai etc., through our brand partners!

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Before and After
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Contact

• Website www.theleatherlaundry.com
• Contact 911122795768, 919711255431
• Email info_at_theleatherlaundry.com
• Address 56-A, Friends Colony East, New Delhi,
  110065.