Bulk SMS v/s WhatsApp Messaging - Which One Provides Better ROI?

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Bulk SMS v/s WhatsApp Messaging
Which One Provides Better ROI?
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to target market of users and effectively
convert them via promotional messages.  
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Can marketing experts use WhatsApp messaging
system to perform similar reach out activities?
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Let us explore marketing potential of both Bulk
SMS and WhatsApp
Costs
Outreach Possibilities
Installation Medium
Internet Connection
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1. Outreach Possibilities
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1. Outreach Possibilities
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2. Internet Connection
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3. Installation Medium
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4. Costs
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But if one considers all the above factors, SMS
should truly be the preferred option.
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SMS outreach is unlimited WhatsApp outreach is
limited
SMS delivery rate is higher than WhatsApp.
SMS does not require any software installation
WhatsApp does.
If we must put the above information in a
bite-sized context, we get
SMS marketing is legal WhatsApp TOS prohibits
business generation / marketing messages
SMS has higher CTR WhatsApp marketing is
perceived as an intrusion of privacy.
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Endnote
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Thank You