Instagram Marketing (1) - PowerPoint PPT Presentation

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Instagram Marketing (1)

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At Softtek Solutions we provide Instagram Marketing Service and help our clients to tap the right to audience and grow their following. We formulate strategic Instagram marketing strategies such as a good hash tags or a beneficial Instagram Bio, which can create the right impression. – PowerPoint PPT presentation

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Title: Instagram Marketing (1)


1
YOUR EASIEST PAGE SPEED WIN
2
  • Everything about this era, from the food we eat
    to the relationships we nurture, has boiled down
    to one thing, speed. Fast connections is what
    most of us seek especially when it comes to
    browsing a website.  Not just regular users or
    people, even the giants like Google look for
    speed of the website.

3
  • Certain aspects such as images are often a major
    issue for the site with slow page load. Image
    SEO has now become the most significant aspect of
    this issue. Ideally page should not be larger
    than 1 megabyte but many a times sites have more
    than 10 MB per page. How can one expect a file to
    be heavy and still garner traffic?

4
  • However since now most of the companies rely on
    CMS (content management system) for resizing and
    compression .What happens here is that image
    optimization is now happening after the images
    are uploaded.  These result in very large and
    oversized file weights for images, slowing down
    page speed and lowering the site positioning.

5
  • Knowing how to properly size, compress and save
    an image is a crucial process and very
    detrimental when it comes to bringing the traffic
    and ranking of any page. So if you are going to
    upload your images, you must keep a few factors
    in mind

6
  • Resizing images The ideal thing to do with any
    image on a site is to save it in the largest
    physical size needed, but not larger. What are
    needed these days are the multiple optimized
    images or photo optimization in various sizes,
    for the desktop, tablet and mobile.

7
  • File types Apart from resizing, compressing and
    uploading an image, you also need to choose the
    right file type. Using the wrong file type can
    lead to increase in the weight of the file. Also
    the line art appears ambiguous and confusing.  So
    anytime you have to a photo, opt for the JPG and
    for the rest like logos, line art, artworks etc.
    you must use a PNG.

8
  • Use of GIF or WebP Before you use the WebP or
    GIF you must create the work grounds for
    unsupported browsers. WebP can save images at a
    much lighter file weight and with very good
    quality too.

9
  • Recently Google announced that they were
    switching to mobile first index which implies
    that they are going to use your mobile site to
    determine your site positioning. So from a SEO
    Marketing perspective too, speeding up your site
    will also benefit you in terms of site stickiness
    and reduced bounce off rate.  Since image
    optimization is an easy fix and saves you 20 to
    40 of the page load time, it is definitely worth
    the effort and time.
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