Social Media Marketing (SMM) - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Social Media Marketing (SMM)

Description:

In this PPT we describe about what is Social Media Marketing (SMM) and all detail about Social Media Marketing (SMM). – PowerPoint PPT presentation

Number of Views:1674
Slides: 16
Provided by: whatisseo97

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Social Media Marketing (SMM)


1
SMM(SOCIAL MEDIA MARKETING)
2
CONTENT
  • WHAT IS SMM
  • WHY WE NEED OF SMM
  • TYPE OF SOCIAL MEDIA
  • SMM MONITORING TOOLS
  • ADVANTAGE OF SMM
  • DISADVANTAGE OF SMM
  • CONCLUSION

3
WHAT IS SMM
  • Social media marketing (SMM) refers to techniques
    that target social networks and applications to
    spread brand awareness or promote particular
    products. Social media marketing campaigns
    usually center around Establishing a social
    media presence on major platforms.

4
NEED OF SMM
  • SMM is easily sharable marketing
  • A strong social media presence builds brand
    loyalty
  • Social media gives you the ability to quickly
    respond to the customer
  • Customers you didnt know existed will find you
  • Social media gives you a wider reach

5
TYPE OF SOCIAL MEDIA
  • Social networks
  • Bookmarking sites
  • Social news
  • Media sharing
  • Microblogging
  • Blog comments and forums

6
SOCIAL NTWORKS
  • A social network site is a social media site that
    allows users to connect and share with people who
    have similar interests and backgrounds. Facebook
    is the most popular example of a social network
    website

7
BOOKMARKING SITES
  • These sites allow users to save and organize
    links to any number of online resources and
    websites. A great feature of these services is
    the ability for the user to tag links, which
    makes them easier to search, and invariably,
    share with their followers

8
SOCIAL NEWS
  • This is a social news site that allows its users
    to post news links and other items to outside
    articles. Users then vote on said items, and the
    items with the highest number of votes are most
    prominently displayed

9
MEDIA SHARING
  • Media sharing websites allow users to share
    different types of media, such as pictures and
    video. Most of these sites also offer social
    features, like the ability to create profiles and
    the option of commenting on the uploaded images

10
MICROBLOGGING
  • These are just what they sound like, sites that
    allow the users to submit short written entries,
    which can include links to product and service
    sites, as well as links to other social media
    sites

11
BLOG COMMENTS AND FORUM
  • An online forum is a site that lets users engage
    in conversations by posting and responding to
    community messages. A blog comment site is the
    same thing except a little more focused

12
SMM MONITORING TOOLS
  • Hootsuite
  • TweetReach
  • Klout
  • Social Mention
  • Twazzup
  • Addictomatic
  • HowSociable

13
ADVANTAGE OF SMM
  • Increased Brand Awareness
  • More Inbound Traffic
  • Improved Search Engine Rankings
  • Higher Conversion Rates
  • Better Customer Satisfaction
  • Improved Brand Loyalty
  • Cost-Effective

14
DISADVANTAGE OF SMM
  • Time Consuming
  • Risk of negative comments
  • Hackers Threat

15
CONCLUSION
  • We are in the era of new media with many social
    networking sites. People are spending a good
    amount of their time on social networking sites
    in their "online social life". The global online
    connectivity has enhanced to a great degree
    today. Just a decade ago there were only a
    handful number of social networking sites whereas
    that number has grown now significantly.
About PowerShow.com