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How to Create a Digital Marketing Strategy for Small Business

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Digital marketing is an extensive term that includes – website design, social media, online advertising, email advertising, SEO and more.Give 2 minutes read to these advanced Digital Marketing Strategy. – PowerPoint PPT presentation

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Title: How to Create a Digital Marketing Strategy for Small Business


1
How to Create a Digital Marketing Strategy for
Small Business
  • www.websetters.in

2
  • Digital marketing is an extensive term that
    includes website design, social media, online
    advertising, email advertising, SEO and more.
    Perhaps, the term seems to be confusing for small
    business owners, who are simply looking to
    attract more eyeballs on their site. Because
    their day-to-day business activities keep them
    too busy in running their operations.
  • In an effort to avail small businesses such as a
    small consulting business, run a local
    consignment shop, or opened a cafe, we have put
    together an ample number of ways to attract
    business without breaking the bank.

3
  • Here are some simple, yet effective digital
    marketing ideas to market your business.

4
Search Engine Marketing
  • Search engine marketing is one of the important
    digital marketing strategy frameworks that you
    put into your business to increase returns. There
    are two major components of Search Engine
    Marketing SEO (Search engine optimization) and
    PSA (Paid Search Advertising).
  • In simple words, search engine optimization can
    help you get more organic visits from search
    engines for free. On the other hand, PSA can get
    you visits from search traffic, but the
    difference is you will have to pay for it.
  • Your Goal With SEM
  • To drag more visits from search engines, either
    it is from organic search or through carefully
    designed and targeted PPC campaigns.
  • Method
  • In order to get more visits from search engines,
    make sure that your website is optimized for
    search. Some important things such as page
    titles, descriptions, web page speed, Google
    authorship, design and structure, incoming links,
    content freshness, ALT text for images and much
    more are essential.

5
Local Search Marketing
  • As we are talking about small businesses,
    therefore it is important to have local SEO
    listed as a separate strategy. Local SEO is a
    must for businesses like a doctor or a florist, a
    mechanic or retailer that have a physical
    address. This helps them in finding more
    consumers online.
  • Tour goal with local SEO
  • The target is to get higher ranking for searches
    related to your area. Whenever people search for
    long tail keywords with the addition of a
    location in the query (for example Criminal
    lawyers in California) your website needs to be
    listed in the top positions.
  • Methods
  • Well, there is no forthright answer because it
    depends on the type of SEO practices that you
    follow, ensuring that Google will not penalize
    you for trying to cheat on their algorithm and
    optimize your website for local SEO.

6
Content Marketing
  • Content marketing is considered as the foundation
    of this strategy. Publishing high-quality,
    feasibility, and useful content is not an option
    anymore, its essential. In case, you want to be
    perceived as a company with in-depth knowledge
    and expertise of your industry, you need a
    high-quality content that can benefit your
    potential readers. For creating such content,
    considering the following
  • Target High Search Volume Keywords
  • Find long tail keywords that help in enhancing
    your ranking.
  • Avoid underdone or outdated content
  • Google is more likes to deliver the most
    accurate, up-to-date results in search results.
    Therefore, if a topic related to your niche has
    been covered but not recently, that will skip the
    opportunity to rank well in search.

7
Social Media Marketing
  • Social media marketing is also an effective
    digital marketing strategy for your business. All
    you have to do is manage great content and spread
    the word out. The best way to do that is through
    a well-designed social media marketing strategy.
  • Goal with Social Media Marketing
  • Your Social Media Campaigns Should Serve Two
    Purposes.
  • 1. To increase targeted followers, so that your
    content and brand gets attention as much as it is
    possible
  • 2. To get visitors from social channels that
    eventually get converted into customers.

8
  • The most important feature of social media is to
    practice it to strengthen your customer base to
    make repeat sales.

9
Thanks
  • www.websetters.in
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