Best SEO Company in Bangalore, India SEO Services Agency

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Why Focus on Search Engine Optimization?

• On average 83 of the traffic from search engines
  comes from SEO and 17 from paid search.
• SEO traffic has no media cost and can provide a
  substantial ROI higher than most other
  channels.
• Proper SEO helps organize your website and makes
  it easier for your visitors to navigate and
  transact as topics will be more clearly
  delineated on pages and logically linked
  together.

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What are search engines?

• Search engines are sites which index the content
  present on other websites and make this content
  searchable for a user
• Some fine examples
• 1. Google
• 2. Bing
• 3. Yandex
• 4. Yahoo

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Why do we need SEO?

• To increase the search visibility of the site
•  
• One of the absolutely essential channels for a
  new site
•  
• SEO for a well established brand is far easier
•  
• Awareness starts with search in the online
  context

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So what do you optimize?

• You change your content so that each page is
  optimized for 1-2 key terms (also referred to as
  keywords)
•  
• All Search is keyword based
• What are keywords?
•  Key words are search phrases which people use
•  
• E.g. CFA coaching, good Chinese restaurants

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What are keywords?

• You change your content so that each page is
  optimized for 1-2 key terms (also referred to as
  keywords)
•  
• All Search is keyword based
• What are keywords?
•  Key words are search phrases which people use
•  E.g. CFA coaching, good Chinese restaurants

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Keywords can be different

• Phrase match - cfa coaching
•  
• Broad match cfa coaching
•  
• Exact match cfa coaching

• Used mainly in search engine marketing (PPC ads),
  however relevant in this context as well

The long tail

• A key phrase having more than 4 words is a long
  tail keyword
• Imagine a user trying to zoom in on one specific
  entry
• You keep refining the search
• Final search term is a 4-5 worded phrase
• e.g wordpress developers for hire in india

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• Keyword research

• Keyword research is one of the most important,
  valuable, and high return activities in the
  search marketing field. Ranking for the right
  keywords can make or break your website. By
  researching your market's keyword demand, you can
  not only learn which terms and phrases to target
  with SEO, but also learn more about your
  customers as a whole.
• One of the best ways to optimize a page's
  rankings is to ensure that the keywords you want
  to rank for are prominently used in titles, text,
  and metadata. Generally speaking, as you make
  your keywords more specific, you narrow the
  competition for search results, and improve your
  changes of achieving a higher ranking.

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How to find relevant keywords?

• Google Adwords Keyword Planner Tool
• Google Trends
• Google suggestions
• Google related searches displayed at the bottom
  of the search engine
• Microsoft Bing Ads Intelligence
• Word trackers Free Basic Keyword Demand
• Moz Keyword Explorer

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Google Adwords Keyword Planner Tool
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Google Trends
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Practical Exercise

• Use the tools discussed to identify some of the
  related terms
• Finally zoom in on 10 keywords for which you
  would start optimizing your site

So what does the SEO involve?

• On page optimization
• This is where we have complete control
• We change our own site to match the keywords we
  want to target
• Off page optimization
• This is where we need time and good content and
  relationships
• Link oriented and focus on citations

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On page optimization
On page optimization refers to all measures that
can be taken directly within the website in order
to improve its position in the search rankings.
Examples of this include measures to optimize the
content or improve the meta discription tags. It
is a one time process and it is done with the
help of web designer or developer.
Off Page optimization refers to all the measures
that can be taken outside of the actual website
in order to improve its position help you to
get higher ranking for your website. such
as Social Networking (facebook,twitter,linked in,
Youtube), Article Submission,Directory
submission, Forum Blog marketing, etc. These
are measures that help create as many
high-quality backlinks (internal links) as
possible. Now, Let us get started with On
Page Optimization
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What does on-page optimization involve?

• Introduction to HTML
• Meta tags (description)
• Main body content
• Image tags
• H1, h2 tags
• Title tag

SEO Basics On-page optimization

• Plan your sites information architecture
• Are you covering all the keywords you want?
• Are all the pages on your site mutually exclusive
  and completely exhaustive?
• Create a naturally flowing hierarchy

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SEO Basics On-page optimization

• Create unique and accurate page titles
• Which is better title Home or Akruti Jewels
  Buy Cosmetic Jewellery, Custom-made Gold
  ornaments
• Page titles are what appears within the lttitlegt
  lt/titlegt tags. These appear in Search Engine
  Results Page (SERP)

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SEO Basics On-page optimization

• Make good use of the description meta-tag
• This tag gives a brief description of what the
  page is about
• Accurately summarize the pages content
• The description should be aligned to the page
  content
• Try and avoid filling the description with random
  keywords
• Unique description for each page
• It should be a précis of the page

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SEO Basics On-page optimization

• Make URLs user friendly
• Eg which is a better site to navigate
  http//akrutijewels.com/cosmetic-jewelry/the-one-r
  ing or http//akrutijewels.com/?p123
• URLs can contain keywords
• One of the few elements which can be optimized
  but people cannot or leave it due to the
  restrictions of their CMS package
• Create an easy to understand site structure
• Remember Mutually exclusive and completely
  exhaustive!!

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SEO Basics On-page optimization

• Site Navigation
• Should be text based (no fancy graphics or flash
  animations please!)
• Good source of keywords!
• Sitemaps
• HTML one for the user, XML one for the search
  engine
• One for the user, one for the search engine

• Content is King
• Uniqueness is valued
• Freshness is valued
• Stay relevant and up-to-date
• Crosslink your own content
• Good source of writing good anchor texts!
• Be descriptive, yet concise
• Links should be easy to spot

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On Page Optimization Basics Keyword usage

• Repeat the keyword 1 times of the total words on
  the page
• E.g if the page has 400-500 words, then our
  target keyword and its variants should be
  repeated for 4 times at least
• Do not overdo this, as it would be construed as
  keyword stuffing

• Setup your Webmaster Tool account
• Bing
• Others
• Webmaster Tool is a mode of communication between
  you the webmaster and the search engine
• Notifications about Search engine updates
• Updates about how the search engine views your
  site
• Potential warnings about your site (malware,
  virus, 404s, service downtime)
• Google

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Off Page Optimization

• Off-page optimization is the most important part
  in search engines optimization, because it gives
  back links to your sites and it requires a lot of
  work on a daily bases. It helps to maximize
  website performance in search engine for target
  keywords. Off Page SEO Services are the best way
  to get more website traffic.
• Off page factors include relevant back links to
  the website, as well as anchor text. Back links
  are very important for Google for generating
  traffic to the website.
• What are Backlinks?
• Backlinks are also known as inbound or incoming
  links, and they are links to your website from
  another place on the internet. They are extremely
  useful to search engines, because they give a
  good indication that a website is popular.
  Another website adding a link to you is
  essentially a vote for your website, as it shows
  their customers that they think your site is
  worth visiting.

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Types of Link Building
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If you would like to have more details on our SEO
Service, please visit our website,
http//adverscribe.com/
Adverscribe Ad Solutions Pvt Ltd
Email Id contact_at_adverscribe.com
7, 4th Floor, 80 Feet Road, Koramangala 7th
Block Bangalore, Karnataka, 560095 India 080-41330
987 Mob91 9742927744