Spotting Red Flags: How to Identify if an SEO Company Isn’t Doing Things Right

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Spotting Red Flags How to Identify if an SEO
Company Isnt Doing Things Right

• In the search engine optimization industry, both
  trustworthy and fake firms compete for the
  attention of clients. As a client, you should
  careful in selecting an SEO company for your
  business as some of them are just after your
  money.
• One way to know if your preferred SEO agency
  isnt worthy enough to do the service is by
  observing them during the initial phase of the
  project. And even if you only see one of the
  following red flags, then thats enough to
  conclude that they are doing things the wrong
  way
• They arent transparent to clients. You are not
  only entitled to
• see reports on the number of hours worked and
  tasks
• accomplished, but the number of SEO practices
  applied as well.
• During the first 3 months of the campaign, this
  is the best
• time for you to check for some red flags like
  failing to submit
• reports. Once validated, then its a sign for you
  to drop their
• service most especially if they could not give
  you at least one result.

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• When checking for transparency, its also
  important for you to create a checklist of
  deliverables that they should meet as part of the
  agreement. This is to ensure that the invested
  money isnt going to waste. Here are the list of
  deliverables that each and every SEO agency
  should provide
• SEO-related audit for the website
• Analysis on the websites links
• Optimization of website contents
• Articles to be submitted on various sites that
  can link readers back to your website
• Take note that deliverables may vary depending on
  the needs of a business. Some may require more
  complex deliverables but whats important is that
  the SEO agency must take action on what needs to
  be done.
•  

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• 2. They dont like to ask things. Trustworthy SEO
  agencies always ask for the clients help on some
  things. Below are some of those
• Admin access on CMS
• Admin access on Google Analytics
• Access on Google Webmaster
• Access on the firms social media accounts
• List of target keywords to include

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3. They dont give out recommendations,
suggestions, or feedbacks. Since untrusted SEO
agencies are not fond of asking for help, they
are also not fond of giving you recommendations
on areas for improvement. In this case, what
are their chances of doing something beneficial
for your business? None. They simply do
suspicious things behind your back and they start
by creating several backlinks that are not useful
to your website hoping that these can yield
results. To add to this red flag, they dont want
to have client interaction until the end of the
project. Reputable agencies always view
the essentials of good client relationships to
translate into partnerships. As pointed out by
one reputable firm, they even have seasoned
consultants with over 7 years of experience to
help all of our clients to choose the best SEO
services and Internet marketing strategies for
their website.
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• 4. They dont have anything to share. You always
  have the right to ask for questions and updates
  regarding the project. If they just keep on
  answering your questions with the examples
  mentioned below, then its a red flag
• Their practices must remain confidential
• Disclosure of company information is not allowed
• Claiming that they are busy doing a lot of
  things, but they are just optimizing
• your website on a single search engine.
• Providing indirect and vague explanations for
  your technical questions
• Getting back to you once theyre already sure
  about their answers (the worst of all)
• 5. They consistently provide you with low
  rankings. What can you expect from a company that
  is doing nothing but spams? Decline in rankings.
  Dont wait for this to happen. Look for other SEO
  agency and avoid getting your website penalized.
• There you have it, the red flags to spot an
  untrusted SEO company.

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