Tips to create an Effective SEO Campaign - PowerPoint PPT Presentation

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Tips to create an Effective SEO Campaign

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For a successful business on web you have to first create a position on SERP by getting large amount of traffic to your business page and obviously it will not come overnight.If you spend some time and pay attention, you can get through this maze. – PowerPoint PPT presentation

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Title: Tips to create an Effective SEO Campaign


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Tips to Create an Effective SEO Campaign
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Tips to Create Effective SEO Campaign..
Open this There are a lot of ways to run
successful business on web, but it is not an
instant process as it take some time to come in
existence. For a successful business on web you
have to first create a position on SERP by
getting large amount of traffic to your business
page and obviously it will not come overnight. If
you spend some time and pay attention, you can
get through this maze.
3
  • Here are some tips that help to build a SEO
    campaign and how it can help your business to
    become more successful

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Tips!
  1. Market Research
  2. Identify Your Target Audience
  3. Keywords Research
  4. Internal Linking On-Page Optimization
  5. Quality Link Building
  6. Improve Social Media Presence
  7. Track Keywords Analyze Data

5
Market Research
  • Identify your businesss target market so that
    you can best serve and advertise directly to your
    real customers. For effective market research you
    need to focus on several type of questions like
  • What are you selling, and what makes it so
    unique?
  • Why should people buy the product or service from
    you?
  • Are you focusing on local market or international
    market?

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Identify Your Target Audience
  • By selecting a target audience you will help to
    save your resources. You can decide where to
    spend your time and money. To whom do you want to
    sell your product? Where are they located? Are
    they belonging to local region? It is important
    that you gather as much detail as possible, as it
    will greatly help in your keyword research in the
    next step.

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Keywords Research
  • After knowing the target audience you will need
    to identify the keywords related to your brand
    name, product term competitors terms etc.
     There are many free tools that you can find
    online to get some suggestions related to your
    business. You can go through the below given link
    that might help to Avoid Keyword Research
    Mistakes.

8
Internal Linking On Page Optimization
  • An internal link is a link from one page to
    another page on the same domain. Internal linking
    is important for many reasons as it passes
    authority from one page to another, guide
    visitors to high-converting pages and also
    improves website navigation.
  • As you create interlinking focus on On-page
    optimization techniques, this includes factors
    like URL, Meta tags, website age, on page links
    etc. There are several Onpage optimization
    techniques that you need to know.

9
Quality Link Building
  • By publishing quality content increases the
    chance that other websites will naturally link
    back to your site. It is very important to make
    effective use of anchor text when trying to
    promote your business. There are number of link
    building techniques that you can use to earn high
    quality and relevant links, such as document
    sharing, guest blogging infographic sharing
    etc.

10
Improve Social Media Presence
  • Take time to interact with your customers and use
    your social-media platforms as an opportunity to
    share information about your products or
    services. Always looks for opportunities for
    discussion, Set up chat times, increase followers
    show more and more engagement in groups. These
    steps help you to build a solid reputation and
    boost your social media visibility online.

11
Track Keywords Analyze Data
  • There are many free and paid tracking tools
    available on web through which you can evaluate
    where your traffic is coming from, how long they
    are staying on your website, and where they are
    visiting. For instance SEO Book, Google
    Analytics, Google Webmaster, MOZ SEMrush etc.

12
Thanks!
  • Any questions?
  • You can find me at
  • Website https//www.imediadesigns.ca/
  • Contact No.1 416-901-6025
  • Email Id meet_at_imediadesigns.ca
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