Presentation on Business Strategy of Sony Ericsson

1
(No Transcript)
2

• Introduction
• Company Info
• Context of business strategy
• Stakeholders
• Importance of stakeholders analysis
• External Audit
• Competitor Analysis
• Internal Audit
• Issues involved in strategic planning
• Planning technioques

3
Sample PPT on Business Strategy of Sony
Ericsson For More Essay Writing Samples Kindly
Mail us help_at_instantassignmenthelp.com.au
4
This presentation is going to speak about the
business strategy of Sony Ericsson. It includes
the identification of company's key stakeholders,
its mission, vision, goals and core competencies.
The next phase of this presentation includes the
assessment of companys external environment as
well competitiveness. Another part provides the
understanding about a range of issues involved in
strategic planning process. The aim behind
undertaking this study is to identify the
effectiveness of Sony Ericssons business
strategies.
5
Name Sony Ericsson Industry Mobile and
Smartphone Establishment October 1, 2001 as a
joint venture between Sony and the Swedish
telecommunications equipment company Ericsson,
under the name Sony Ericsson. Number of
employees 7,500 Expanded in around 40
countries. Key Competitors
Financials 2007 2008 Change
Revenue 3,108 2,808 -10
Gross Profit -35
6
Sample PPT on Business Strategy of Sony
Ericsson For More Essay Writing Samples Kindly
Mail us help_at_instantassignmenthelp.com.au
7
1.1
Mission To develop a wide range of innovative
products and multimedia services while improving
the experience of customers through creating new
entertain world Vision To be the Prime
Driver in an all communicating world. Core
competencies Human resource is the main core
competency of Sony Ericsson. They focused on the
acquiring the innovative and creative people .
8

• Core values
• Respect, professionalism and perseverance are
  the values that are the foundation of the
  Ericsson culture, guiding us in our daily work
  how we relate to people and how we do business.
• Goals and objectives
• To deliver world class services
• Maintain leadership
• Use of high class technology in the products

9
Sample PPT on Business Strategy of Sony
Ericsson For More Essay Writing Samples Kindly
Mail us help_at_instantassignmenthelp.com.au
10
1.2
For each company the approaches to strategic
planning differ as per the attitude and culture
of the company. There is a range of issues which
can affect the strategic planning process of an
organization. For Sony Ericsson these issues
are Commitment Credibility Communication
11
1.3
In order to make effective business plan it is
must for the companies to use appreciate tools.
The effectiveness of any strategy largely relies
on the information being used as base. Sony
Ericsson can use following techniques for
strategic planning Market Research Feasibility
Study
12
2.1 Organizational audit
Internal audit of any organization can be
conducted by using SWOT analysis. This tool
includes four major dimensions for analyzing the
ability of company to attend opportunities and
face the threats. These four major dimensions
are
13
STRENGTHS Well expanded business Innovative products WEAKNESSES High prices Lack of customer support
OPPORTUNITIES Increasing familiarity of people with technology Product differentiation THREATS Powerful competitors High bragging power of customers
14
Sample PPT on Business Strategy of Sony
Ericsson For More Essay Writing Samples Kindly
Mail us help_at_instantassignmenthelp.com.au
15
2.2
The environmental audit includes the assessment
of key external forces which can make direct as
well as indirect impact on the performance of any
organization. The factors of external
environment can be identified on the basis of
PESTEL analysis. This tool analyzes six major
factors of external environment that
are Political Economic Social Technological Envir
onmental Legal
16
(No Transcript)
17
Sample PPT on Business Strategy of Sony
Ericsson For More Essay Writing Samples Kindly
Mail us help_at_instantassignmenthelp.com.au
18

Threat of New Entrants Low
Bargaining Power of Buyers High
Bargaining Power of Suppliers Low
Competitive Rivalry High
Threat of Substitutes High
19
This assessment is made to identify the
competitive position of the company. Porter's
five force model is one of the most comprehensive
ways of analyzing the level of competition in
market. This model evaluates the level of
competition on the basis of five key parameters
that are
20
2.3
Stakeholders are all those firms and individuals
that have direct or indirect interest in an
organization.
21
Stakeholder analysis can be stated as the review
and consideration of the impact stakeholders have
on a business.  
22

• Wong, L., 2009. The crisis a return to political
  economy?. critical perspectives on international
  business. 5 (1/2). pp.56 77.
• Craig, T. and Campbell, D., 2012. Organisations
  and the Business Environment. Routledge.
• Murphy, S. and McIntyre, M., 2007. Board of
  director performance a group dynamics
  perspective. Corporate Governance. 7(2). pp.209
  224.
• Doole,  I. and Lowe, R., 2008. International
  Marketing Strategy Analysis, Development and
  Implementation. Cengage Learning EMEA.
• Ferrell, O. and Hartline, M., 2010. marketing
  strategy. Cengage Learning.
• Gupta, M.C., and  Boyd, L.H., 2008. Theory of
  constraints a theory for operations management. 
  International Journal of Operations Production
  Management.28 (10).pp.991 1012.
• Bolderdijk, J.W., Steg, L., and Postmes, T. 2013.
  Fostering Support for Work Floor Energy
  Conservation Policies. Journal of Organizational
  Behavior. 34(2), pp. 195210.

23

• Liu, Q. 2011. Strategic capacity rationing when
  customers learn.Manufacturing Service
  Operations Management. 13(1), pp. 89-91.
• Barney, J.B. 1999. Looking Inside for Competitive
  Advantage. In Strategic Human Resource
  Management. pp. 12841.
• Pycraft, M. 2000. Operations Management. South
  Africa Pearson Education.
• Wu, S.D., Kempf, M.O. and Atan, B. 2010.Improving
  new-productforecasting at Intel
  Corporation.Interfaces.40(5), pp. 385- 396.
• Mukhopadhaya, S.K., 2007. Production Planning And
  Control Text And Cases. 2nd ed. PHI Learning
  Pvt. Ltd.
• Slack, N., Chambers, S. and Johnson, R. 2010.
  Operations management. Prentice Hall.
• Bachmann, J.W. 2002. Competitive strategy Its
  ok to be different. Academy of Management
  Executive. 16(2), pp. 615.

24
(No Transcript)
25
Sample PPT on Business Strategy of Sony
Ericsson For More Essay Writing Samples Kindly
Mail us help_at_instantassignmenthelp.com.au
26
(No Transcript)