Jeremy Harbour - Top Ways to Promote Your Local Business

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Top Ways to Promote Your Local Business
By- Jeremy Harbour
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Common ways to advertise or promote local
business include the newspaper, the yellow pages,
billboards, direct mail, radio, and TV. The
Internet offers the ability to advertise on other
websites. The local newspaper, and other local
websites that might be seeing a lot of traffic.
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Newspaper
Your local newspaper offers many options with a
wide range of prices. Newspapers are still very
popular. Many people still read newspapers and
will see your ads. This can be a quick and
effective method to bring in new leads and
customers.
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Yellow pages
The yellow pages are still being used, but
because of the Internet, the hard copy form is
not as popular as it once was. The yellow pages
are online too. You can have your business listed
in both the online and offline versions of the
yellow pages.
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Radio and TV
Radio and TV are certainly effective but usually
more expensive than other options. You can still
use TV and radio to advertise in a more direct
response method rather than trying to do
branding. This would be more effective and
efficient.
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Direct mail
The direct mail is as good as it ever was. Using
direct mail in the right way can be extremely
effective. The key is to mail to the people most
likely to respond and to have your mail express a
clear offer with a clear call to action.
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Your Own Website and Online Directories
The Internet is another way to generate leads and
customers. There are hundreds of online
directories. It's wise to seek out directories
that are relevant to your business A website
strengthens your online presence and helps your
other business listings rank higher in search
results. It's a sign of professionalism to have a
website.
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