BUS 235 Course Experience Tradition / tutorialrank.com - PowerPoint PPT Presentation


Title: BUS 235 Course Experience Tradition / tutorialrank.com


1
BUS 235 Course Experience Tradition /
tutorialrank.com
The goal of higher education should be to
champion the airing of all honest viewpoints.
Nothing less is acceptable.
For more Courses
Visit Now
www.tutorialrank.com
2
BUS 235 Course Experience Tradition /
tutorialrank.com
ASHFORD BUS 235 Entire Course
ASHFORD BUS 235 Week 1 DQ 1 Marketing
Trends ASHFORD BUS 235 Week 1 DQ 2 Customer Needs
and Wants ASHFORD BUS 235 Week 2 DQ 1 Market
Research ASHFORD BUS 235 Week 2 DQ 2 Customer
Loyalty ASHFORD BUS 235 Week 3 DQ 1 Branding
Debate ASHFORD BUS 235 Week 3 DQ 2 New Product
Development ASHFORD BUS 235 Week 3 Assignment
Retail Store (Walmart)
3
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 1 DQ 1 Marketing Trends
Marketing Trends  Consider the broad changes
occurring in marketing today and identify themes
that you believe are emerging from these changes.
Can these themes and changes be related to
societal forces? How? Provide examples of
societal changes and how these changes have
impacted the way marketing activities are
conducted. Respond to at least two of your
classmates postings.
4
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 1 DQ 2 Customer Needs and Wants
Customer Needs and Wants  Marketing has often
been defined in terms of satisfying customers
needs and wants however, marketing critics argue
that marketing can be unethical by creating needs
and wants that did not exist before. Marketing
can encourage customers to spend money on goods
and services they really do not need or want.
Take a position on the following ethical dilemma
Do you think marketing merely reflects the needs
and wants of consumers, or that marketing creates
unnecessary customers needs and wants? Respond
to at least two of your classmates postings.
5
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 2 DQ 1 Market Research
Market Research  Describe methods you would use
to analyze one of these three different markets
consumer, industrial or international markets.
What challenges would you face to ensure accurate
data gathering in the market and what
recommendations would you make to overcome those
challenges?  Respond to at least two of your
classmates postings.
6
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 2 DQ 2 Customer Loyalty
Customer Loyalty  Successful companies recognize
that high satisfaction leads to high customer
loyalty. Provide an example of a company to which
you are loyal in terms of buying products or
services. What marketing actions does the company
take to promote your loyalty and satisfaction?  
Respond to at least two of your classmates
postings.
7
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 3 DQ 1 Branding Debate
Branding Debate  Take a position on one of the
following statements a) All brands have a
limited life as indicated by the product life
cycle and will slip or disappear. b) There is
no reason why a successful brand cant live
forever.  Provide examples to support your
position.  Respond to at least two of your
classmates postings
8
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 3 DQ 2 New Product Development
New Product Development  Have you ever had a
need for or interest in a new product or service
that you wish someone had developed? Identify
what you believe could be a new product or
service and why you think it would be successful.
Is the product or service targeted to a
particular group or would it be available to the
mass market? Describe how you would test market
the product or service to determine if it has
commercialization potential. Respond to at least
two of your classmates postings.
9
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS235 Week 3 Assignment Retail Store (Walmart)
Week 3 Assignment Visit any retail
establishment of your choice in order to gain
specific knowledge about the marketing activities
of the operation. Provide a 2-3 page report on
your visit using at least two references (one
reference to be the textbook) to support your
analysis. Suggested areas to analyze include 1.
Type of outlet (convenience, shopping specialty,
etc.) 2. Location Describe reason for specific
location. 3. Customer profile Who shops there?
Target market segments? 4. Unique competitive
positioning What separates them from
competition?5. Categories of products (types,
quality, brand, non-brand and assortment) 6.
High, medium, low prices (example high
quality-high price)
10
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 4 DQ 1 Price and Ethics
Price and Ethics  Discuss the ethics of pricing
products to match the value that consumers are
willing to pay for products (e.g., 2.50 bottle
of water, 150 running shoes, etc.). Is it
unethical to charge high prices when the cost of
making a product is significantly less than the
retail price?  Provide examples. Respond to at
least two of your classmates postings.
11
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 4 DQ 2 Service Marketing
Service Marketing  Identify the differences
between product and service marketing. For
example, how does Ashford market its services
(education) differently than businesses offering
products such as the retail store you visited in
week three? Respond to at least two of your
classmates postings.
12
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 5 DQ 1 Super Bowl Advertising
Super Bowl Advertising  Super Bowl commercials
cost millions of dollars (as an example,
companies paid an average of 2.6 million for 30
seconds of airtime in Super Bowl XLIV for the
chance to reach a projected audience of 90
million viewers worldwide). View the latest Super
Bowl ads. Identify which ad you believe was the
most effective for domestic and international
markets and why. Respond to two of your
classmates and discuss whether you believe their
choices would be successful for domestic and
international markets. Why or why not?
13
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 5 DQ 2 AMA
AMA  Visit the American Marketing Association,
AMA, website and review the statement of ethics.
Identify two companies that you believe integrate
corporate social marketing in their overall
strategic marketing plan. Provide examples.
Respond to at least two of your classmates
postings. 
14
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 5 Final Paper The Marketing Mix
(Amazon)
Week 5 Final Paper The Marketing Mix Select an
existing product and identify its target market.
Describe how each variable of the marketing mix
(product, price, place, and promotion) is being
executed. Address at least three elements of each
variable. Focus of The Marketing Mix In a 6-8
page paper, excluding title and reference pages,
consider the following Product    What
features do customers care most about?    How
are the key features and benefits better or worse
than those of competing products?     How do
consumers choose and use products in this
category?    How is the product branded? 
15
BUS 235 Course Experience Tradition /
tutorialrank.com
The goal of higher education should be to
champion the airing of all honest viewpoints.
Nothing less is acceptable.
For more Courses
Visit Now
www.tutorialrank.com
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BUS 235 Course Experience Tradition / tutorialrank.com

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For more course tutorials visit www.tutorialrank.com ASHFORD BUS 235 Week 1 DQ 1 Marketing Trends ASHFORD BUS 235 Week 1 DQ 2 Customer Needs and Wants ASHFORD BUS 235 Week 2 DQ 1 Market Research ASHFORD BUS 235 Week 2 DQ 2 Customer Loyalty ASHFORD BUS 235 Week 3 DQ 1 Branding Debate ASHFORD BUS 235 Week 3 DQ 2 New Product Development ASHFORD BUS 235 Week 3 Assignment Retail Store (Walmart) – PowerPoint PPT presentation

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Title: BUS 235 Course Experience Tradition / tutorialrank.com


1
BUS 235 Course Experience Tradition /
tutorialrank.com
The goal of higher education should be to
champion the airing of all honest viewpoints.
Nothing less is acceptable.
For more Courses
Visit Now
www.tutorialrank.com
2
BUS 235 Course Experience Tradition /
tutorialrank.com
ASHFORD BUS 235 Entire Course
ASHFORD BUS 235 Week 1 DQ 1 Marketing
Trends ASHFORD BUS 235 Week 1 DQ 2 Customer Needs
and Wants ASHFORD BUS 235 Week 2 DQ 1 Market
Research ASHFORD BUS 235 Week 2 DQ 2 Customer
Loyalty ASHFORD BUS 235 Week 3 DQ 1 Branding
Debate ASHFORD BUS 235 Week 3 DQ 2 New Product
Development ASHFORD BUS 235 Week 3 Assignment
Retail Store (Walmart)
3
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 1 DQ 1 Marketing Trends
Marketing Trends  Consider the broad changes
occurring in marketing today and identify themes
that you believe are emerging from these changes.
Can these themes and changes be related to
societal forces? How? Provide examples of
societal changes and how these changes have
impacted the way marketing activities are
conducted. Respond to at least two of your
classmates postings.
4
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 1 DQ 2 Customer Needs and Wants
Customer Needs and Wants  Marketing has often
been defined in terms of satisfying customers
needs and wants however, marketing critics argue
that marketing can be unethical by creating needs
and wants that did not exist before. Marketing
can encourage customers to spend money on goods
and services they really do not need or want.
Take a position on the following ethical dilemma
Do you think marketing merely reflects the needs
and wants of consumers, or that marketing creates
unnecessary customers needs and wants? Respond
to at least two of your classmates postings.
5
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 2 DQ 1 Market Research
Market Research  Describe methods you would use
to analyze one of these three different markets
consumer, industrial or international markets.
What challenges would you face to ensure accurate
data gathering in the market and what
recommendations would you make to overcome those
challenges?  Respond to at least two of your
classmates postings.
6
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 2 DQ 2 Customer Loyalty
Customer Loyalty  Successful companies recognize
that high satisfaction leads to high customer
loyalty. Provide an example of a company to which
you are loyal in terms of buying products or
services. What marketing actions does the company
take to promote your loyalty and satisfaction?  
Respond to at least two of your classmates
postings.
7
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 3 DQ 1 Branding Debate
Branding Debate  Take a position on one of the
following statements a) All brands have a
limited life as indicated by the product life
cycle and will slip or disappear. b) There is
no reason why a successful brand cant live
forever.  Provide examples to support your
position.  Respond to at least two of your
classmates postings
8
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 3 DQ 2 New Product Development
New Product Development  Have you ever had a
need for or interest in a new product or service
that you wish someone had developed? Identify
what you believe could be a new product or
service and why you think it would be successful.
Is the product or service targeted to a
particular group or would it be available to the
mass market? Describe how you would test market
the product or service to determine if it has
commercialization potential. Respond to at least
two of your classmates postings.
9
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS235 Week 3 Assignment Retail Store (Walmart)
Week 3 Assignment Visit any retail
establishment of your choice in order to gain
specific knowledge about the marketing activities
of the operation. Provide a 2-3 page report on
your visit using at least two references (one
reference to be the textbook) to support your
analysis. Suggested areas to analyze include 1.
Type of outlet (convenience, shopping specialty,
etc.) 2. Location Describe reason for specific
location. 3. Customer profile Who shops there?
Target market segments? 4. Unique competitive
positioning What separates them from
competition?5. Categories of products (types,
quality, brand, non-brand and assortment) 6.
High, medium, low prices (example high
quality-high price)
10
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 4 DQ 1 Price and Ethics
Price and Ethics  Discuss the ethics of pricing
products to match the value that consumers are
willing to pay for products (e.g., 2.50 bottle
of water, 150 running shoes, etc.). Is it
unethical to charge high prices when the cost of
making a product is significantly less than the
retail price?  Provide examples. Respond to at
least two of your classmates postings.
11
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 4 DQ 2 Service Marketing
Service Marketing  Identify the differences
between product and service marketing. For
example, how does Ashford market its services
(education) differently than businesses offering
products such as the retail store you visited in
week three? Respond to at least two of your
classmates postings.
12
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 5 DQ 1 Super Bowl Advertising
Super Bowl Advertising  Super Bowl commercials
cost millions of dollars (as an example,
companies paid an average of 2.6 million for 30
seconds of airtime in Super Bowl XLIV for the
chance to reach a projected audience of 90
million viewers worldwide). View the latest Super
Bowl ads. Identify which ad you believe was the
most effective for domestic and international
markets and why. Respond to two of your
classmates and discuss whether you believe their
choices would be successful for domestic and
international markets. Why or why not?
13
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 5 DQ 2 AMA
AMA  Visit the American Marketing Association,
AMA, website and review the statement of ethics.
Identify two companies that you believe integrate
corporate social marketing in their overall
strategic marketing plan. Provide examples.
Respond to at least two of your classmates
postings. 
14
BUS 235 Course Experience Tradition /
tutorialrank.com
BUS 235 Week 5 Final Paper The Marketing Mix
(Amazon)
Week 5 Final Paper The Marketing Mix Select an
existing product and identify its target market.
Describe how each variable of the marketing mix
(product, price, place, and promotion) is being
executed. Address at least three elements of each
variable. Focus of The Marketing Mix In a 6-8
page paper, excluding title and reference pages,
consider the following Product    What
features do customers care most about?    How
are the key features and benefits better or worse
than those of competing products?     How do
consumers choose and use products in this
category?    How is the product branded? 
15
BUS 235 Course Experience Tradition /
tutorialrank.com
The goal of higher education should be to
champion the airing of all honest viewpoints.
Nothing less is acceptable.
For more Courses
Visit Now
www.tutorialrank.com
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