Do You Need Real Estate CRM Software?

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If youre a real estate agent, you know that its
important to stay top of mind with your leads
and clients. The problem is that youve got a
lot on your plate, and keeping track of an
entire contact list can be very time consuming.
Real estate CRM software is the answer when it
comes to nurturing leads. Customer
Relationship Management (CRM) A CRM is a software
system that allows you to easily keep track of
every client and every lead in your list. Once
you enter your contact list into a CRM, you can
set up a personalized nurturing program for each
person. Real estate CRM software is
specifically designed to support real estate
professionals. The database is structured to let
you keep track of an entire family, meaning your
main contact, a spouse or significant other and
even the kids in the family. There are special
fields for office and home phone numbers. You
can even assign each contact to a group. Groups
help you create one set of emails, for example,
that you know will apply to everyone in that
group. For example, you may have a set of emails
that would interest contacts you know from
church, or contacts you met at a Chamber
meeting, or contacts who are first-time home
buyers. You just create the communications,
assign a time for them to be sent, and youll
automatically stay in touch on a group by group
basis. You can also set up reminders to send a
personal email or place a telephone call. In
addition, all the information you need about
that lead and your previous contact with them is
available to you.
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Real Estate SMS Marketing If you use real estate
SMS marketing, you have another opportunity to
add leads to your CRM. This type of marketing
will help you sell homes faster and add
interested home buyers to your CRM. And, its
simple to use.
You simply import your listing information into
the SMS marketing dashboard, and place a sign
rider with your uniquely assigned phone number
to your yard sign. A home buyer who sees your
yard sign will call the telephone number on your
sign rider and get instant information on their
smart phone. You will receive notification with
the home buyers telephone number, and you can
contact them right away often while theyre
still in front of your listing! You can
immediately start to establish a relationship
and get contact information, along with an idea
of what the buyer is looking for. Your next
step, of course, would be to enter that
information into your CRM. If they dont buy your
listing, you still have a solid buyer lead. For
more information visit us https//www.proagentsol
utions.com/