Title: Influence of video art image with key words on its ranking in YouTube search results - SeeZisLab
1Once again SeeZisLab Team try to study out
YouTube myths, which is actively discussed by
users in the Net. Todays myth is as follows If
a video art is supplemented with an image
containing key words, the video will get better
results compared to its competitors in YouTube
search results.
2In order to carry out this experiment, we took 2
virtual machines, registered a YouTube account
per each of them, and created a channel per each
of the accounts. All of these were done
simultaneously. For these channels, we made 5
pairs of video files each. The videos were
similar as for timing, bitrate, resolution,
title, description, and tags. Then we uploaded
the videos by pairs to the channel, and one of
the pair had an art with key words written in it,
whereas the other didnt. Video files were
uploaded simultaneously on both channels.
3After that, all positions of the video in YouTube
search results were taken as for title and
description. All the videos were located together
one after another, inseparably. To construct
graphs, we decided to do the following those
videos that were higher their competitors got 1
point, and those located below 0. These are the
results immediately after videos uploading on
the channel
In the graph we can see that the video, which
image contained key words, was significantly
higher in search results.
4In 2 weeks The experiment was carried out for 14
days and every day we kept an eye on changes on
videos positions.
5In 2 weeks, the results still showed advantage of
the video, which had a key word in its art
image. Having conducted this experiment, we can
draw a conclusion that the video with an art
image containing a key word had better search
results when compared to that without a key word
in its art image. In addition, we carried out an
additional test with pairs of videos, which image
contained any other title and no key words. For
this purpose, we additionally made 5 more pairs
of videos and uploaded them to already created 2
channels.
6The result was similar to those described above,
but the idea of the test was to understand, if
YouTube search engine found the video with a
title containing no key words (we used just bag
of words instead). So, the videos were searched
according to these words, and in the result none
of such videos was found. Thus, we can conclude
that the image should contain text written in the
title of the video.