Push Notification - Idea, Conception and Tools

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Push Notification

• Idea, Conception and Tools

Presented by Konstant Infosolutions
www.konstantinfo.com
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What is a Mobile Push Notification?

• A push notification is a message to notify users
  about your products update, news, feature, offer
  or any content that adds value to them. App
  publishers can shoot a push notification anytime,
  which pops on a mobile device regardless of users
  being active on the app or on their devices.

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Why is it Important?

• Push notifications provide value to app users. It
  enables app publishers to get directly in touch
  with a user. They don't get unnoticed like other
  texts or emails. They remind users to re-open the
  app if they havent from sometime.

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The Benefit List Continues,

• CTR for push notification is twice high as in
  case of an email
• 85 find notifications on mobile useful
• Enhances user experience, app traffic and active
  users
• Aids in effective marketing and customized
  promotions

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How It Helps in Engaging Users?

• It is assumed that most users dont open apps
  after using it once due to lack of engaging
  content. This is where push notifications come
  into the picture helping you to lift the user
  engagement level to an all-time high. 35 of
  users find offer/deal notifications useful
  while 42 of them believe purchase being
  shipped/delivered notifications as the most
  useful.

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Heres How

• Brings back users
• Subtle and gentle personalized reminders
  tempt users to come back to the app.
• Entice your user base
• Customized offers sent at appropriate times
  through optimized analytics entice your users to
  open the app.
• Helpful content
• Useful info like shipment details, account
  balance and transactions made keep them informed
  and engaged.

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Criteria to Use It

• It all comes down to the point that what messages
  work and what dont? Its not a rocket science
  you need to deal with. There are two types of
  push notifications

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Mechanical Push

• Something that a user opts for, say for example
  score updates, breaking news, entertainment
  gossips. Or it can be something like a
  notification from your bank letting you know that
  your credit card has been charged or the funds
  have been transferred to the respective person.

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Behavioral Push

• The messages, which are personalized and targeted
  based on the users past experiences and
  activities done in the app. Say for example, you,
  as a user looked for a pair of shoes, which you
  couldnt buy due to unavailability of size. After
  a while, the app publisher sends a push
  notification notifying that the size requested is
  now available and takes you directly to the
  product page.

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Prominent Push Notification Tools

• According to a research, users who opted for push
  notifications experienced 88 higher engagement.
  You would too like to achieve a higher engagement
  rate for your products and hence we list down the
  best tools you can opt for.

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1 Urban Airship

• With a 45-day free trial, it offers amazing
  strategies and techniques that can help you
  engage your user base better. The in-built mobile
  analytics help you gain important insights for
  enhancing the app experience. It comes with Apple
  Passbook and Google wallet support.

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2 Mixpanel

• It tracks users activities in real-time, which
  helps in creating effective marketing campaigns.
  A/B scheduling, notifications scheduling with a
  personalized touch are some of its features.
  First 25,000 users are entitled to avail its free
  services while its startup plan is for 150/month.

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3 Carnival

• This tool leads the charts with its user-friendly
  interface, multiple notification scheduling,
  audience segmentation, automation according to
  varied time zones and campaigns designed based on
  the user behavior. Its easy, quick and delivers
  results.

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4 Swrve

• Swrve is a comprehensive messaging automation
  platform, which is being loved by the app
  publishers. Its optimization and A/B testing
  features are the most loved ones as they aid in
  developing customized campaigns that can be
  pushed to the users smart devices at appropriate
  times.

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5 Push Woosh

• Its a paid tool (with premium, gold and platinum
  packages) and embodies tremendous functionalities
  within. It is compatible with myriad number of
  mobile platforms, data segmentation is facile,
  supports multiple languages and generates useful
  reports required to transform a regular marketing
  campaign into an exciting result-driven one.
  Private cloud, automated campaigns and time-zone
  based scheduling are some of its prominent
  features.

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6 PushBots

• Available in both free as well as paid versions,
  this tool allows users to send messages to
  multiple platforms at once with optimized
  audience based on data derived from geographical
  locations, past activities, and devices. It
  allows users to use first 1,500,000 push messages
  for free and beyond that users are charged
  49/month.

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7 Nudgespot

• The segment-wise targeting is done via this tool,
  which gathers user data, studies it and process
  to produce effective results that guarantee
  successful campaigns being fired. Most prominent
  features include ProActive, user-specific
  reports, customized notifications plan and
  automation. It offers its subscribers a 14-day
  trial and thereafter charges fees of 39 on
  monthly basis.

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Summary

• Push notifications are attention grabbing and
  have an immediate effect. Personalization plays a
  crucial role while you gear up to targeting your
  desired set of audience. All you need to do is
  carefully notify your users without being
  intrusive and deliver tailored and relevant
  alerts timely to bring users back to your app.

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