How can Companies Benefit from Online Marketing Activities? - PowerPoint PPT Presentation

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How can Companies Benefit from Online Marketing Activities?

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It is always worth investing time in promotional activities and marketing strategies. But how these business promotion activities are going to be fruitful or not? Find out here – PowerPoint PPT presentation

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Title: How can Companies Benefit from Online Marketing Activities?


1
How can Companies Benefit from Online Marketing
Activities?
2
It is always worth investing time in promotional
activities and marketing strategies. But how
these business promotion activities are going to
be fruitful for them that almost depends on the
mode chosen for promotion, offline or online. If
any company promotes its products offline through
traditional marketing, that is brochures,
inserts, flyers and so on. Two kinds of
activities ATL (Above the line) and BTL (Below
the line) in marketing strategies may ensure
long-term success but also incurs a huge amount
of cost.
3
Because of the market size and accessibility of
the internet, many businesses are going for
online promotional activities. A huge market is
sure to get more customers and turns the business
profitable. With this belief, many companies are
going ahead with online web marketing as the mode
of their promotion to outreach a huge number of
audience in a limited amount of time that is
cost-effective and promises huge turnouts to
companys websites.
4
  • First of all, the expectations anyone has from
    the promotion of any kind of product need to be
    very clear in the mind of the owner or promoters
    of the company. Promoting any brand will majorly
    give four types of results
  • Increased brand awareness
  • Furnishing appropriate information
  • High website traffic
  • Huge sales and profit

5
The offline branding involving television, radio,
shopping outlets, billboards, magazines, and
social media till now has been the most reliable
player for the business people in the market
which used to provide valuable results but once
the businesses have switched to the online mode
of selling they started believing that if good
amount of visitors are landing on the website
they will get good business.
6
For generating good leads there are actually
multiple drivers in the business. First of all,
the right market segmentation needs to be defined
for the right target group. After that, one needs
to define the positioning statement for its
business unless the business is a start-up. Once
that is also done, the company need to market its
products or services either on various e-commerce
platforms or over search engines for rapidly
selling the commodities which they are offering
to get the right amount of revenue.
7
Once all this is done, few of the companies do
start their offline promotion campaigns to
attract e-customers and largely sell their
commodities both ways. For promotional and
marketing activities the brands message should
reach to its target audience in a loud and clear
manner such that there will be no confusion in
the mind of the buyer while buying any commodity
which will spread a positive word of mouth for
the business and its seekers.
8
A right media tool again is very important for
generating leads for the business whether it is
in B2B or B2C. Without leads, sales will not
happen and then revenue will also be out of the
question. Beyond television, radio, and print
there are other media as well that are need to be
considered for such activities.
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