7 content marketing trends to watch in 2017

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7 Content Marketing Trends to Watch in 2017

• Presented by- Content Writing India

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1. Targeting Influencers

• A. Good way to target influencers
• through quality content.
• B. Find purpose.
• C. Develop relationship with influencers.
• D. Build strategy to reach your goal.

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2. Creative Content Format

• A. Brand need more creative format to
• attract new visitors.
• B. Dont forget e-book, blogging and other.
• Content format for our email subscriber.
• C. Incorporate relevant video with content.

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3. Long Content Always Preferable

• A. Content more than 1000 words always
• preferable.
• B. Long-form content writing gets you more of
• what you want.
• C. Visitors spend more time if found content
• relevant to their business.
• D. In SEO perspective content more than
• 100 words rank faster in SERP.

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4. Consistent Customer Engagement

• A. Focus must be on driving growth within
• existing audience.
• B. Interact with audience- like ask for
• Suggestions, question/ answer etc.
• C. Optimize the content so that customer
• engage, subscribe and coming back.

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5. Visual Content

• A. Visual content became more fundamental
• to the web like Snapchat, Instagram, Pinterest
• and more.
• B. Infographic can also add more benefit
• to the content.
• C. Content with relevant optimized real image
• always preferable.

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6. Engagement with Social Platforms

• A. Social content marketing is the area
• where content marketing and social
• media meet.
• B. Optimize the content keep in mind various
• social media platform to reach maximum users.
• C. Use relevant image, links to make social
• media content more user friendly.

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7. Data Driven and Quality Content

• A. Content with relevant data make it
• more trustworthy.
• B. Visitors show more interest if data
• (with reference) found in the content
• C. Quality and unique content got
• maximum impression.

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