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India Mattress Market Outlook

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Bharat Book Bureau provides the report; on “India Mattress Market Outlook”. () The Indian mattress market, which is tightly in the grip of the unorganized sector led by the street-side shop and the local ginner, is fast shifting towards branded mattresses. – PowerPoint PPT presentation

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Title: India Mattress Market Outlook


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India Mattress Market
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Summary
  • 'India Mattress Market Outlook, 2022' gives an
    in-depth analysis of mattress industry in India.
    A mattress is a large pad for supporting the
    reclining body, used as a bed or as part of a
    bed. Home and decor industry, being an important
    part of any nation's lifestyle is growing at a
    rapid pace to meet the demands and tastes of
    variety of people. Mattress, which plays an
    important role in consumer's lives worldwide,
    just used to get ignored in India. However,
    people are now getting informed and educated
    which has increased the importance of mattresses
    among Indian consumers. The growth in mattress
    market is largely led by the domestic factors
    such as increased income levels also due to
    infrastructural development in terms of increased
    number of residential units and inflating number
    of hotels in the country. The organized mattress
    market encompasses of three types of mattresses
    namely Coir, PU foam and spring mattress. Indian
    consumers usually prefer a coir mattress or a
    foam mattress but the demand is now changing
    towards spring mattresses. Globally, majority of
    sales is in the spring mattress segment while in
    India the spring mattress category is at a
    nascent stage.

www.bharatbook.com
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(No Transcript)
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  • According to India Mattress Market Outlook,
    2022, market share of unorganized players is
    expected to drop drastically in coming years. The
    Indian mattress market, which is tightly in the
    grip of the unorganized sector led by the
    street-side shop and the local ginner, is fast
    shifting towards branded mattresses. Organized
    sector is growing with rising demand of good
    quality mattresses among Indian
    consumers. Nowadays, consumers have even started
    buying from international brands because of their
    high quality contemporary products. In India,
    organized players sell mattress through two
    mediums, one is offline and the other is online.
    Offline mattress market consists of retail sales
    of mattresses from dealers/distributors or own
    franchised stores. On the other hand, online
    mattress market consists of sales which
    occur through e-commerce websites like Flipkart,
    Amazon, Snapdeal, FabFurnish, Urban Ladder etc.
    or company's own personalized website.
  • Indian consumers usually have a habit of going to
    store and feel the mattress by touching or
    sitting on it. This is how they decide the
    comfort level of mattress take their decision
    which makes the offline mode of distribution more
    popular. Branded mattresses are broadly sold to
    two end users viz. residential and institutional.

www.bharatbook.com
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  • Growing housing demand has been increasing the
    sales of mattress in the residential market all
    over the country. Whereas institutional demand is
    thriving owing to an increase in construction,
    real estate, and tourism hospitality sector
    that requires hundreds of beds and mattresses.
    Hence, both residential and institutional demand
    is growing in India with the rising awareness
    regarding mattress types and brands. Among
    various sizes available, King size mattresses are
    the most preferred one and comfort is the
    important factor while choosing them.
  • Key Product Type
  • Coir Mattress
  • PU Foam Mattress
  • Spring Mattress
  • Others

www.bharatbook.com
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Full Reports
  • India Mattress Market Outlook

Bharat Book Bureau Tel 91 22 27810772 /
27810773 Email poonam_at_bharatbook.com Website
www.bharatbook.com FaceBook BharatBook3B Twitter
ResearchBook LinkedIn Bharat Book Bureau
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THANK YOU
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