Questions for your Website Designer or Marketer

1
Questions for your Website Designer or Marketer
2

• These questions will help you think through your
  new website or any other marketing initiative.
• Whats the name of your business?
• Whats the domain/website address(es) for your
  business?
• Please includes the links to the social media
  sites (Twitter, Instagram, Facebook, YouTube,
  LinkedIn, Flickr, Google Plus, Pinterest, Tumblr,
  Other) described.
• Tell us a little about your business? (e.g.
  history, team, etc.)
• Do you have a slogan or tagline that clearly
  describes what you offer in terms of benefits or
  features?
• What is your 1 products and/or services?
• What other products and services do you provide?

3

• Do you have any special offers?  e.g. ebook,
  free consultation, free audio files
• How do most people find your business (e.g. word
  of mouth, Facebook, Google) Who are your
  competitors?
• Why do you believe people should do business with
  you rather than with a competitor?  What
  distinguishes you from other companies in this
  field?
• Please describe your ideal customer -Pay special
  attention to their income, interests, gender,
  age, even type of computer they use, e.g., old
  with dial-up account or newer with broadband. If
  your website is a business-to-business site, what
  sort of companies are you hoping to attract?

4
Website Questions

• What do you like and/or dislike about your
  existing site?  If you have an existing site. If
  not, please place N/A.
• Do you have an existing website with content?
• When would you like the website completed?
• What is your primary goal for your website?
• What are other goals for your website?
• What colors do you want for your website?
• Do you have a logo? (Y/N)
• Please list the names of five other sites that
  you like. Why are they attractive to you?

5
SEO Questions

• Have you done SEO in the past for your current
  site?
• Whats your Marketing/SEO goal?  What do you
  hope to achieve with your marketing investment
  (e.g. 3 sales)?
• Location  Please only include if you would like
  your website and listings to include this
  location.
• Do you have target keywords?  What would people
  search in Google for if they didnt know you or
  your business?

6
Social Media

• Have you done social media in the past for your
  current site?
• Whats your Social Media goal?  What do you hope
  to achieve with your marketing investment (e.g.
  3 sales)?

7
Graphic Design

• Which words in the company name do you want to
  emphasize on your logo?
• Do you want to include a tagline into the logo?
• Who are your competitors (and what do you think
  about their logos)?
• What colors do you want or not want to be used in
  your logo? What logo layout do you prefer?  Some
  logos are fully text-based, some have a graphic
  incorporated into the text, and in some the
  graphic is separate from the text. Additionally,
  there are also logos made to resemble seals or
  badges.

8

• Graphically speaking, what should the logo
  contain?  There are three options. The simplest
  design-wise is to create a logo based on the
  companys initials. Other options are either a
  graphic related to their business/company name,
  or an abstract graphic. See below
• What do you intend to do with your logo? Where do
  you intend to display it?  Companies can feature
  their logo in all sorts of places website,
  business cards, promotional products The logo
  has to work in each and every location it will
  adorn.

9

• If a company intends to make a lot of promotional
  products, then the logo you make for them should
  be easy to reproduce on any medium (pens, mugs,
  clothing), which sounds easier in theory than it
  is in practice! Logos intended solely for web use
  can have gradients and a wide color palette,
  while embroidery calls for simpler logos, with up
  to 3 colors.
• If you have an existing logo, do you want to keep
  any elements of it?
• Which companies have your favorite logos?
• Do you have any other ideas of your own for your
  logo?

10

• https//www.blue16media.com/