OOH Media Advertisement For R City Mall End of Season Sale

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OOH Media Advertisement For R City Mall End of
Season Sale
Mumbai As the New Year begins, one could see
various sale promotions on the channels, and thus
a Brand needs creative outlook to stand out from
the clutter of advertisements. To achieve the
same goal, R City Mall engaged outdoor agency
Global Advertisers to make their campaign stand
differently this season. Commenting on the
campaign, Sanjeev Gupta, MD, Global Advertisers
said, we were very clear from the beginning that
the outdoor campaign should not only touch people
but persuade them to visit R City Mall.
Therefore, with the right combination of creative
and media tool, we were able to increase the
footfall in the mall. Trendy and eye catchy
designs on public utility structure turned out
quiet effective in placing the brand in the
market.
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