8 Things to Double-check Before presenting a Press Release

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8 Things to Double-check Before Submitting a
Press Release You take the effort to write a
press release and want it to be accepted quickly
after submitting. Before taking the submitting
step, you should spend a little time to
double-check your release to ensure it includes
elements of a standard press release and not
make common mistakes. Did you miss any details,
essential keywords or the desired
call-to-action? Is your headline newsworthy
enough for publication? We sometimes think that
our press release is good enough, but it then is
rejected. How do we know whether we have written
a news release impressive enough to the
public? Double-check is a hard task, and it just
holds you a short time, but it does make a
difference. We have a checklist of things that
helps you to take your press release into
consideration and ascertain that it is adequate
for submission. Details, Statistics, and
Facts All your given information are
substantiated with reliable sources. Check all
the numbers and stats carefully. Write and
spelled names and brands correctly. Clarity,
Coherence, and Consistency Proofread your press
release very carefully and ensure its content to
its entirety is easily understood because not
everyone can comprehend what you write though
how easy it is to read and understand. Anchor
Keyword Links Although your links actually work,
linking to a wrong page or a broken link can
cause complication for both of you and your
viewers. So test out all the links before
clicking the submit button. Over-optimization Afte
r all the hard work youve put into determining
what your keyword(s) is to ascertain that they
are distributed and put into your press release
for maximum on-page SEO. You should not add many
keywords in your release (keywords should only
be 2-3 of total word count) and ensure that you
use a variety of synonymous keywords so that
your customers can search and find your brand
quickly by provided keywords. Press Release
Format Most websites obey a standard press
release sample, so remember to format your press
release content into several paragraphs, use
spaces and hyphens appropriately. Do not leave
extra spacing for no clear reason so that it is
adequate for any website. Spelling, Grammar, and
Punctuation
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There is no excuse for not using spell-check, and
even if we are not English majors. Having a
complete look at misspellings and grammatical
mistakes in your press release. Sometimes you
can consciously turn away readers because of
those common mistakes. Contact Information Have
you ever wonder why people do not call you? Did
you make sure that the contact details you gave
are all correct? Remember to provide accurate
contact information at the bottom of every press
release so that reporters and customers can
follow up with you and your news. Newsworthy
Headline and Summary This is the first thing you
should type, and it should be the last item that
you check before submitting your release. Ensure
that the headline and summary of your press
release have the newsworthy elements for
publication such as the subject, the active
verb of the subject, the up-to-date news
information and the recency of the story.