To know Quality Score and what role it plays in Digital Marketing

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What is Quality Score? How does it affect the
AdWords account?
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What Is Quality Score?

• The AdWords system calculates a Quality Score
  for each of your keywords. It looks at a variety
  of factors to measure how relevant your keyword
  is to your ad text and to a users search query.
  It helps ensure that only the most relevant ads
  appear to users on Google. A keywords Quality
  Score updates frequently and is closely related
  to its performance.

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Googles View On Quality Score

• Google never comprises on this aspect of quality
  score and so advertisers have to ensure that
  their keywords quality scores are good.
• If the campaigns are having less quality score
  for their keywords, their ads would not be shown
  on Google.com, even if they are the only
  advertisers for that specific product/service.

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What Determines Quality Score?

• Quality Score is broadly determined by 3 main
  factors
• Click Through Rate The historical click through
  rate (CTR) of the keyword and the matched ad on
  Google.
• Relevance The relevance of the keyword to the
  ads and the ads to the search query in its ad
  group.
• Landing Page Quality The site should have
  relevant and original content.

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• Having optimized and structured more than 700
  accounts ranging between minnow to massive and in
  the process gaining a solid grip on the insider
  aspects while our work at Google AdWords Account
  Management Team, we can assure you that there are
  many misconceptions surround this aspect of the
  quality score among advertisers and agencies.

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• There is no official document which states what
  weighs more in the Googles algorithm when
  calculating the Quality Score. However, CTR is
  one of the most crucial parameter. This is
  because CTR is the best way for system to really
  know if you ads are relevant to the users.

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• When your QS increases your Actual CPC decreases
  and your AdWords costs decreases. You can spend
  less and still get to occupy good positions on
  Google SERP. You must constantly check the
  keywords Quality Scores in the AdWords account
  and always try to improve the QS.

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Thank you..