How to Increase ROI Through Multi Vendor Online Store?

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How to Increase ROI Through Multi Vendor Online
Store?
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Multi Vendor Online Store

• Somewhat social and a commercial experience.
• Personalization
• - in the context of ecommerce,
  personalization aims to replicate and even
  improve upon offline personalized shopping
  experiences.

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Typical experience for potential customers

• Click through to product pages from either
  category pages or search results.
• Then review product imagery, product description
  copy and in most cases carry out some form of
  validation by going through product reviews from
  other fellow shoppers.

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Contd..

• If the product and price are right and experience
  up to this point has been tolerable, add the
  product(s) to cart and click through to checkout
  with the view to finalize the purchase.
• Increased loyalty and a better experience for the
  customer with every brand interaction.

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Ecommerce Personalization v. Offline Interactions

• A family holiday in France, lodged at a self
  catering cottage in a village near Bordeaux,
  visited the artisan bakery on very first morning
  in the pristine village.
• Other than the slight grin of acknowledgment
  received was a straight transaction, selected
  baguette loaves and money exchanged hands.

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Second visit was different

• We were asked where we resided and if we were
  from the UK, as our dodgy broken French easily
  gave us up.
• Our third and fourth visits were even better as
  we conversed about the weather and places to go
  sightseeing.
• As we got to know each other some more over each
  visit, we got a more personalized experience.

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