5 Key Digital Marketing Areas To Improve In 2017

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• 5 K e y Digital Marketing A r e a s T o
  Improve In 2017

SKYBOUND DIGITAL LLC
W W W . S K Y B O U N D D I G I T A L . C O M
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SYNOPSIS
Digital Marketing has continued to change at a
fast pace as new trends are quickly getting
overshadowed by better changes. In order to
keep updated, digital marketers should analyze
sooner the key areas of improvement rather than
later. Here, we represent the 5 key digital
marketing areas to improve in 2017.
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MOBILE MARKETING
Mobile searches have already overtaken desktop
online activities in the major countries. With
the introduction of the mobile-first index by
Google digital marketers just have to look for
better conversion rate for smartphones. This is
one area which still requires improvement.
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FACEBOOK AUTO-BIDDING
The auto-bidding concept of Facebook is still
new and have some areas for digital marketers
to work out. Facebook optimization update has
placed auto-bidding over manual bids and for
that reason, businesses may need more focus on
their budget, audience, and ad delivery system.
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SHOPIFY
Since June 2016 Shopify made significant growth
and has overtaken Magento to be the best
shopping platform for consumers. The easy-to-use
interface of Shopify along with the
availability of wide variety of apps made it a
better platform than Magento. However, Shopify
is still one area which marketers need to work
on.
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CONTENT FOR SEO
SEO has its ups and downs on the impact on
businesses every day. Digital marketers should
focus on adding a wide variety of videos,
photos, and media to their SEO campaigns to
grind out the best results. The creative spark
requires more improvement among marketers to
achieve a better return for their businesses.
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YOUTUBE ADS
Youtube ads have certainly become smarter and
with more focus on contextual advertising
companies are selecting appropriate channels to
deliver their ads. Though, digital marketers
still need to figure out potential customers and
so, there is still room for improvement.
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