Dr. Snapchat: One Dentist’s Journey Toward Social Media Stardom - PowerPoint PPT Presentation

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Dr. Snapchat: One Dentist’s Journey Toward Social Media Stardom

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Daniel Rubinshtein has the social media presence of a wannabe celebrity, featuring Vines of him slo-mo walking through Manhattan while talking on his phone (hashtagged #dentist and #modeling), a clip from Kanye West’s Yeezy Season 3 show at Madison Square Garden, and a shot of him lounging poolside at swanky tropical resorts. The pomp and swagger are at odds with his avatar: a Snapchat Boo-R code, featuring nothing but a set of pristinely maintained teeth. – PowerPoint PPT presentation

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Title: Dr. Snapchat: One Dentist’s Journey Toward Social Media Stardom


1
Dr. Snapchat One Dentists Journey Toward Social
Media Stardom
2
Daniel Rubinshtein has the social media presence
of a wannabe celebrity, featuring Vines of him
slo-mo walking through Manhattan while talking on
his phone (hashtagged dentist and modeling), a
clip from Kanye Wests Yeezy Season 3 show at
Madison Square Garden, and a shot of him lounging
poolside at swanky tropical resorts. The pomp and
swagger are at odds with his avatar a Snapchat
Boo-R code, featuring nothing but a set of
pristinely maintained teeth.
3
Daniel Rubinshtein is a dentist. People dont
usually choose dentists by how glamorous their
vacations are, or how good they look in a
distressed Yeezy sweatshirt, but Rubinshtein is
working to change that. I discovered Dr.
Rubinshtein not because I was looking for someone
to examine my molars, but because, while
scrolling through Twitter, I was served one of
his promoted tweets Follow me on Snapchat
finger gun emoji DRubinshtein ghost emoji and
I will follow you back. Looking forward to
connecting and answering you! Imagine, a dentist
who follows back!
4
But its also a way for Rubinshtein to test out
his Seth MacFarlane-like joke set. Some of his
jokes might come off as brutish, like one
Netflix and drill Instagram post that he later
edited to the far less pithy (but also more
appropriate) Netflix and dentistry. Im always
battling where to draw the line, he said. As a
healthcare professional, theres always this line
I dont want to cross over.
5
On our phone call, he repeats what seems to be
one of his several mantras (maybe youve heard
it) knowledge is power. Rubenshtein says that
by having active Snapchat, Twitter, Vine, and
Instagram accounts, he hopes to show patients
that hes a real person, not just a doctor. He
wants people to know him, not as a dentist but as
a human. A human who can also clean your teeth,
and make a mean Vine.
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