Don’t Just Use Social Media, Use Social Branding For Your Upcoming Exhibition! - PowerPoint PPT Presentation

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Don’t Just Use Social Media, Use Social Branding For Your Upcoming Exhibition!

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If you are in middle of deciding your pre-event and at-event promotions, make use of social branding to kick start an activity that stays and gets associated with your brand for years to come. For more information please visit @ – PowerPoint PPT presentation

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Title: Don’t Just Use Social Media, Use Social Branding For Your Upcoming Exhibition!


1
  • Dont Just Use Social Media, Use Social Branding
    For Your Upcoming Exhibition!

2
Dont Just Use Social Media, Use Social Branding
For Your Upcoming Exhibition!
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
3
Dont just use social media, use social branding
for your upcoming exhibition! Exhibition season
is always hot in first three months of the New
Year with global conferences happening around the
world like Cisco Live, Mobile World Congress, and
local ones like Auto Expo. Most exhibitors
nowadays make sure to include social media into
their pre-show and at- show promotions. Instead
of mail or call, they know the importance
of creating the buzz through tweets, shares,
videos and using specific platforms like YouTube,
Twitter, and LinkedIn to their advantage. The
reason is simple statistics show that you are
able to attract less than 5 visitors to your
booth. So, its important to make use of
every possible marketing technique and platform
available.
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
4
While a great booth design and an excellent
product demonstration are key to attracting the
audience to your booth, what is it that you want
visitors to remember about your brand long after
they have left your booth? Especially if you are
a new brand in the market, think about an
activity that gets associated with your brand for
years to come. Consider social media as a medium
and tradeshow as a platform that can allow you to
introduce asocial story for your brand.
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
5
WHAT IS A SOCIAL STORY, YOU MAY ASK?
It refers to a unique social thread that reflects
a brands commitment to society and people
it wants to serve. The social message can be fun,
adventurous or supporting a true cause. If you
are in middle of deciding your pre-event and
at-event promotions, make use of social branding
to kick start an activity that stays and gets
associated with your brand for years to come. We
were recently invited to plan a digital campaign
for a prospect participating in the largest food
and hospitality exhibitions in India, AAHAR 2017.
The digital marketing team went all hands
and planned for promotions using social media and
Internet marketing. But there was something still
missing. We pushed ourselves to think out-of-box
and came up with a social message that would be
engaging and at the same time fulfilling for a
visitor coming to the booth.
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
6
Imagine, as a visitor, if you are asked to make
a wish and for every wish you make, the
brand donates a food can to a local childrens
hospital. Not only that, long after youve left
the exhibition, you continue to receive thank you
messages and anecdotes of the activity.
The recall value of that brand would be much
higher in your mind and would continue to stay
with you longer.
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
7
Brands are constantly struggling to differentiate
themselves. If you are launching a new brand, a
unique voice will help you connect and create
value among your customers early on. Social Media
Marketing can be leveraged effectively to a build
a brand voice, especially on a large stage as
an exhibition floor. Rethink your exhibition
strategy from being one-off to something that
adds to your brand and is continued every
year. Cheers to Building Social Brands.
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
8
For more information please visit _at_
http//www.puredesignsolution.com/
PURE DESIGN SOLUTION A UNIT OF PDS
ENTERPRISE PVT. LTD. UNIT 40, CENTRUM PLAZA,
SECTOR 53, GURGAON, INDIA.
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