Shampoo Segment Driving Argentine Haircare Market: Ken Research - PowerPoint PPT Presentation

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Shampoo Segment Driving Argentine Haircare Market: Ken Research

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The Argentine Haircare market is being led by the Shampoo category both in value and volume terms and it is also forecast to register fastest growth in value terms during 2015-2020. – PowerPoint PPT presentation

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Title: Shampoo Segment Driving Argentine Haircare Market: Ken Research


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Shampoo Segment Driving Argentine Haircare
Market Ken Research
2
Ken research has announced publication on
'Consumer and Market Insights Haircare market in
Argentina'. The report provides a comprehensive
analysis on the hair care market of Argentina.
3
  • It gives a detailed account of overall market
    value and volume, the market value and volume of
    each sub category, leading players of the market.
    Further it delineates about the distribution and
    packaging data.
  • Hair care market has five types of products
    including shampoo, hair color, hair conditioner,
    hair styling products and hair oil. As the world
    population is aging rapidly, this has led to the
    booming of the hair color industry. The major
    segments of the hair colour industry are
    permanent hair color, temporary hair color,
    semi-permanent hair color, and hair highlights
    and bleach. When it comes to hair styling
    products the market is sub-segmented into hair
    styling mousse, holding sprays, heat Protestants,
    spray for curly hair, hair serum and gel among
    others.

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  • The major drivers of the hair colour industry is
    Increasing hair and scalp problems, technology
    innovations in product manufacturing, growing
    popularity of herbal hair care products,
    intelligent advertising campaigns of hair care
    products, rising disposable income and increasing
    spending on hair care. In addition to that the
    other factors pushing the industry is the
    ever-rising influence of the fashion industry, a
    rise in the global aging population and a shift
    in the attitude of male customers towards
    personal grooming. One of the major hindrances in
    the growth of this industry is the high cost
    professional hair care services.
  • Argentina is a big market of Latin America with a
    GDP of 612 billion USD and a population of 41.80
    million.

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  • The nation is suffering from a period of economic
    slowdown, a very high inflation rate which has
    led to fall in consumers disposable income and
    mismanagement by the government.
  • In Argentina haircare is an important part of
    personal grooming by both men and women. A large
    number of Argentinean women are known to keep
    their hair long, higher than the world average.
    Further it is expected that Shampoos will
    register maximum share growth. The conditioner
    category is expected to be the fastest growing
    value terms. The leading players are Henkel Ag
    Co., Kgaa and The Procter Gamble Company among
    others. 

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  • Companies Covered
  • Rapidol (Pty) Ltd. The Procter Gamble Company,
    Capilatis S.A., L'Oreal S.A., Henkel Ag Co.
    Kgaa, Unilever Plc, High Ridge Brands Co., Tsu
    Cosmetics, Biferdil, Bonmetique S.A., Dorothy
    Gray, Mundial, Combe Incorporated, Godrej Group,
    Farmacolor, Otowil S.R.L., Klorane International,
    L'Oreal S.A., High Ridge Brands Co., Natura
    Cosmeticos S A, Tsu Cosmetics, La Farmco, Gigot
    Cosmeticos
  • Key Topics Covered in the Report
  • Argentina Haricare Market Research Report
  • Hair Care Demand Argentina
  • Argentina Haircare Market Future Outlook

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Argentina Shampoo Industry Research Hair
Conditioner Market Research Argentina Argentina
Haircare Market Competition For more information
click on the link below https//www.kenresearch.c
om/consumer-products-and-retail/cosmetics-and-pers
onal-care/consumer-haircare-argentina/79625-95.htm
l Related links https//www.kenresearch.com/con
sumer-products-and-retail/cosmetics-and-personal-c
are/consumer-haircare-belgium/79627-95.html
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https//www.kenresearch.com/consumer-products-and-
retail/cosmetics-and-personal-care/consumer-hairca
re-australia/79626-95.html Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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