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Top 6 ways to build a High Performance Website

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A high performance website is important to get leads and to grow your business. This presentation gives you tips and tricks on building a high performance business website. – PowerPoint PPT presentation

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Title: Top 6 ways to build a High Performance Website


1
Top 6 ways to build a High Performance Website
  • By - Enterprise Monkey
  • Visit us www. enterprisemonkey.com.au

2
Site Speed
3
Size of the Page
  • The weight of the page should be kept to a
    minimum, to initiate faster loading.
  • Reduce the size of your page if it is above 3 MB
    by compressing the images used or reducing their
    size.

4
Minimise HTTP Requests
  • The request that a users web browser sends to
    the server hosting is called HTTP request. This
    request contains the details of the content and
    images on the site.
  • Combining your CSS files, removing unnecessary
    images and optimising the important images are
    some of the ways in which you can minimise the
    HTTP requests on your web page.

5
Optimising Page Redirections
  • Redirects are added on a website to ensure that
    you do not lose out on the traffic coming onto
    your site from redundant or error prone pages.
  • You need to plan the page structure of your site
    in such a way that you can reduce the number of
    redirects and optimise your site speed.

6
Website Caching
  • A browser cache stores those pieces of
    files/scripts from a visited site on the hard
    drive of visitors computer.The information is
    saved for a purpose, to help pre-visited websites
    load faster on a device.
  • Having a great web caching feature is an another
    important factor that helps you to have a high
    performing website.

7
Be Relevant To Your Visitors
8
Target The Relevant Keywords
  • You need to ensure that you site content is
    related to your business niche and is useful and
    informative for the users.
  • Keywords help you know what your target audience
    is searching when online.

9
Internal Linking of Pages
  • Internal links are useful for the site visitors
    to navigate the site easily. These sort of links
    help the users to find what they are looking for
    and ultimately make a purchase or add an inquiry.
  • A clear-cut internal linking strategy on your
    website is critical for proper search engine
    optimisation.

10
Catchy Headlines in Heading Tags
  • Use of heading tags and optimising them for
    keywords is important for search engine rankings.
  • You need to optimise your headings for keywords
    or niche content. This is important to showcase
    the relevance of your website pages in your
    business niche.

11
Website URL Structure
  • You need to have the most important pages of your
    site coming first and the lesser ones flowing
    from there on.
  • You must also ensure that URLs of your web pages
    are optimised for the relevant keywords and do
    not include any special characters.

12
Customer Service is Crucial
13
Live Chat Integration
  • You need to assure your website visitors that you
    are there for them.
  • A live chat integration on your website helps
    visitors to get their queries resolved,
    instantly. It can be a great way to stand on your
    customers expectations by providing real-time
    support

14
FAQs
  • The Frequently Asked Questions section of a
    website helps the users to know more about the
    business and get answers to some common queries.
  • you need to know the common type of questions you
    get about your products or services.

15
Toll-Free Number
  • A toll-free number is a useful, way to remind the
    customers that support is just a call away.
  • It is helpful in building trust with the site
    visitors helping them to know that they can reach
    out in the case of any queries or trouble.

16
Reduce The Bounce Rate of Your Site
17
Testimonials
  • Adding testimonials on your website helps in
    building a reputation and getting you more
    business.
  • Your testimonials should be unique, contain
    quality content, specific, short, truthful and
    most importantly credible.

18
Existence of a Blog
  • A blog is a useful channel to market your
    business effectively with the help of engaging
    content.
  • With the help of a blog, you can provide useful
    and informative content for your site visitors.

19
Reviews
  • Reviews from your customers are an important way
    to build a reputation and get more clients.
  • A review section helps you to provide your site
    visitors with a social proof of your products and
    services.

20
Get Your Site Visitors To Take Action
21
Contact Form
  • A contact form is a must to get the users to fill
    in their details. These details can be used to
    engage with them on a later date.
  • Try to capture all the necessary and basic
    information like name, address, email id and
    contact number, etc.

22
Newsletter Subscription
  • Providing an option to subscribe to an email
    newsletter is a useful way to build an opt-in
    list of the users.
  • You can promise to provide your subscribers with
    informative content and in return get them to
    fill in their details.

23
Measure Your Website Performance
24
Google Analytics Integration
  • It is an essential tool for website analytics and
    must be integrated into your website.
  • Set goals for your marketing campaigns to know
    how your posts and campaigns are running and
    analyse the results.

25
Google Webmasters Integration
  • Integrate your website to Google Search Console
    to keep tabs on search queries, crawl errors,
    security issues and more.
  • Upload your updated sitemap whenever you add new
    content on your site, using this tool.

(Source)
26
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