Top 6 ways to build a High Performance Website

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Top 6 ways to build a High Performance Website

• By - Enterprise Monkey
• Visit us www. enterprisemonkey.com.au

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Site Speed
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Size of the Page

• The weight of the page should be kept to a
  minimum, to initiate faster loading.
• Reduce the size of your page if it is above 3 MB
  by compressing the images used or reducing their
  size.

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Minimise HTTP Requests

• The request that a users web browser sends to
  the server hosting is called HTTP request. This
  request contains the details of the content and
  images on the site.
• Combining your CSS files, removing unnecessary
  images and optimising the important images are
  some of the ways in which you can minimise the
  HTTP requests on your web page.

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Optimising Page Redirections

• Redirects are added on a website to ensure that
  you do not lose out on the traffic coming onto
  your site from redundant or error prone pages.
• You need to plan the page structure of your site
  in such a way that you can reduce the number of
  redirects and optimise your site speed.

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Website Caching

• A browser cache stores those pieces of
  files/scripts from a visited site on the hard
  drive of visitors computer.The information is
  saved for a purpose, to help pre-visited websites
  load faster on a device.
• Having a great web caching feature is an another
  important factor that helps you to have a high
  performing website.

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Be Relevant To Your Visitors
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Target The Relevant Keywords

• You need to ensure that you site content is
  related to your business niche and is useful and
  informative for the users.
• Keywords help you know what your target audience
  is searching when online.

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Internal Linking of Pages

• Internal links are useful for the site visitors
  to navigate the site easily. These sort of links
  help the users to find what they are looking for
  and ultimately make a purchase or add an inquiry.
• A clear-cut internal linking strategy on your
  website is critical for proper search engine
  optimisation.

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Catchy Headlines in Heading Tags

• Use of heading tags and optimising them for
  keywords is important for search engine rankings.
• You need to optimise your headings for keywords
  or niche content. This is important to showcase
  the relevance of your website pages in your
  business niche.

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Website URL Structure

• You need to have the most important pages of your
  site coming first and the lesser ones flowing
  from there on.
• You must also ensure that URLs of your web pages
  are optimised for the relevant keywords and do
  not include any special characters.

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Customer Service is Crucial
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Live Chat Integration

• You need to assure your website visitors that you
  are there for them.
• A live chat integration on your website helps
  visitors to get their queries resolved,
  instantly. It can be a great way to stand on your
  customers expectations by providing real-time
  support

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FAQs

• The Frequently Asked Questions section of a
  website helps the users to know more about the
  business and get answers to some common queries.
• you need to know the common type of questions you
  get about your products or services.

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Toll-Free Number

• A toll-free number is a useful, way to remind the
  customers that support is just a call away.
• It is helpful in building trust with the site
  visitors helping them to know that they can reach
  out in the case of any queries or trouble.

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Reduce The Bounce Rate of Your Site
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Testimonials

• Adding testimonials on your website helps in
  building a reputation and getting you more
  business.
• Your testimonials should be unique, contain
  quality content, specific, short, truthful and
  most importantly credible.

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Existence of a Blog

• A blog is a useful channel to market your
  business effectively with the help of engaging
  content.
• With the help of a blog, you can provide useful
  and informative content for your site visitors.

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Reviews

• Reviews from your customers are an important way
  to build a reputation and get more clients.
• A review section helps you to provide your site
  visitors with a social proof of your products and
  services.

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Get Your Site Visitors To Take Action
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Contact Form

• A contact form is a must to get the users to fill
  in their details. These details can be used to
  engage with them on a later date.
• Try to capture all the necessary and basic
  information like name, address, email id and
  contact number, etc.

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Newsletter Subscription

• Providing an option to subscribe to an email
  newsletter is a useful way to build an opt-in
  list of the users.
• You can promise to provide your subscribers with
  informative content and in return get them to
  fill in their details.

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Measure Your Website Performance
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Google Analytics Integration

• It is an essential tool for website analytics and
  must be integrated into your website.
• Set goals for your marketing campaigns to know
  how your posts and campaigns are running and
  analyse the results.

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Google Webmasters Integration

• Integrate your website to Google Search Console
  to keep tabs on search queries, crawl errors,
  security issues and more.
• Upload your updated sitemap whenever you add new
  content on your site, using this tool.

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Thank you!