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Integrated Branding

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Interics is a creative and strategic advertising agency for brand consulting, experience branding in india, corporate identity design, retail and corporate Space Branding, brand image Building and Brand Management in India. More info visit:- – PowerPoint PPT presentation

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Title: Integrated Branding


1
Integrated Branding Synergising Streamlining
Communication for Building Brand Equity
2
The need for Integrated Branding
  • The B2B landscape is noisy, confusing and
    ever-changing
  • Marketing, PR, B2B branding, digital
    communications, television, space branding,
    outdoor - the opportunities and challenges for
    presenting and reinforcing your brand keep
    growing

3
The 4 Cs of Integrated Branding(According to
Pickton and Broderick in their book,Integrated
Marketing Communications)
  • Coherence (different communications, logically
    connected)
  • Consistency (multiple messages supporting
    reinforcing but never contradictory)
  • Continuity (connected consistent communications
    through time)
  • Complementary (synergistic)

4
What is Integrated Branding?
  • A holistic process in action, combining research,
    strategy, design and execution - under one large
    brand umbrella.
  • It articulates your brand promise and then
    communicates it with clarity, synergy and
    consistency across various channels and
    touch-points

5
What does Integrated Branding achieve?
  • Makes your brand recognizable Your stakeholders
    will know your brand wherever they encounter it.
    Visiting your factory or your office, meeting you
    at an exhibition, browsing your website or seeing
    your ad in a magazine.
  • Makes your brand believable Each interaction
    with your brand will feel the same, speak the
    same language so as to breed familiarity and
    trust in each interaction.
  • Makes your brand compelling By delivering your
    brand with synergy and consistency, there will be
    a buy-in from prospective customers, employees
    or investors.

6
  • Above all, it builds Brand Equity, the intangible
    asset that adds psychological and financial value
    to the brand/company.

7
Talk toInterics Designs
  • Interics Designs can partner with companies to
    build integrated brand communication that builds
    and boosts brand equity.
  • Based on the important touch-points, Interics
    knits together brand communications to optimize
    brand messaging.

8
  • A multi-disciplinary creative design agency in
    India, Interics has proven expertise in
    Integrated Brand Strategy and Image Brand
    Building resulting in higher brand equity for our
    clients brand.
  • Interics also excels in Corporate Identity
    programs, and has considerable experience in
    exhibition design, environment branding and
    digital marketing.
  • Over almost 3 decades, Interics has worked for a
    number of B2B clients, from Pharma, Automation,
    Automobile to Heavy Machineries.

9
www.intericsdesigns.com
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